Real Estate Marketing & BD Specialist

Greenberg Traurig, LLP; Miami (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

Greenberg Traurig, LLP is seeking a Practice Development Specialist to join the Real Estate marketing team in a Miami, Austin, Atlanta, Dallas, Houston, or Phoenix office. The role supports strategic marketing, client engagement, and business development initiatives across offices with regular in-person collaboration.

The ideal candidate has a minimum five years in marketing for professional services and a client‑service mindset, with strong writing, coordination, and project management skills.

Qualifications

• Bachelor’s degree required; degree in Marketing, Communications, Business, Journalism, or related field preferred.
• Minimum of five years of experience in marketing, business development, or professional services marketing.
• Law firm experience preferred; real estate practice exposure strongly preferred.
• Knowledge of commercial real estate terminology, industry participants, and market dynamics preferred.

Responsibilities

• Collaborates with Real Estate marketing team, practice leadership, attorneys, and marketing colleagues to develop and execute strategic marketing and business development initiatives for the Global Real Estate Department.
• Supports business development plans aligned with department growth objectives, client priorities, market opportunities, and cross-selling initiatives across offices and practices.
• Monitors real estate industry trends, market developments, client sectors, and competitor activity to identify opportunities for attorney engagement, thought leadership, and client development.
• Develops, updates, and manages marketing resources and practice materials, including practice descriptions, representative matters, experience databases, deal lists, and client-targeting resources.
• Coordinates and contributes to proposals, pitches, RFPs, capability statements, presentations, and other client-facing materials that highlight the firm’s real estate experience and differentiators.
• Supports attorneys in identifying and pursuing new business opportunities and relationship-expansion efforts with clients, prospects, and referral sources.
• Tracks and organizes significant transactions, client successes, rankings submissions, awards opportunities, and related experience for use in marketing and business development initiatives.
• Coordinates practice group meetings and department calls, prepare agendas, capture action items, and monitor progress on strategic initiatives.
• Drafts, edits, and distributes marketing communications, including client alerts, newsletters, legal updates, speaking engagement materials, award submissions, and other promotional content.
• Assists with planning and executing client events, conferences, sponsorships, charitable initiatives, and related collateral in collaboration with events, creative services, digital marketing, communications, research, and business development teams.
• Supports strategic and ad-hoc marketing and business development projects as needed.

Skills

Client service

Writing & editing

Project management

Detail-oriented

Strategic thinking

Research & analysis

Team collaboration

Professionalism

Education

Bachelor’s degree

Marketing/Communications/Business background

Tools

Microsoft Office

AI tools (Copilot/ChatGPT)

Job description

Greenberg Traurig, LLP is seeking a Practice Development Specialist to join the Real Estate marketing team in a Miami, Austin, Atlanta, Dallas, Houston, or Phoenix office. The role supports strategic marketing, client engagement, and business development initiatives across offices with regular in-person collaboration.

The ideal candidate has a minimum five years in marketing for professional services and a client‑service mindset, with strong writing, coordination, and project management skills.