Practice Development Specialist

Greenberg Traurig; Houston (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Greenberg Traurig, LLP is seeking a Practice Development Specialist to join the Real Estate marketing team in Houston (with offices nationwide). The role focuses on creating and delivering strategic marketing and business development initiatives to grow the Real Estate practice and deepen client relationships.

You will support proposals, client alerts, newsletters, events, and promotional content, coordinating across offices and leveraging AI tools responsibly to ensure high-quality outcomes.

Qualifications

• Bachelor’s degree required; marketing or related field preferred.
• Minimum of five years of marketing or business development experience in professional services.
• Experience supporting a real estate practice, commercial real estate, or related field preferred.
• Law firm experience is a plus.

Responsibilities

• Collaborate with Real Estate marketing team to develop marketing initiatives.
• Support business development plans aligned with growth objectives.
• Monitor real estate market trends, client opportunities, and competitor activity.
• Coordinate proposals, pitches, RFPs, capability statements, and presentations.
• Prepare marketing communications and client-facing materials.
• Plan and execute client events, conferences, and sponsorships.

Skills

Client-service orientation

Communication skills

Project management

Attention to detail

Strategic thinking

Collaborative

Education

Bachelor’s degree in Marketing, Communications, Business, Journalism, or related field

Tools

Microsoft Office

AI tools (Copilot/ChatGPT)

Job description

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.Join our Marketing Team as a Practice Development Specialist located in either our Austin, Atlanta, Dallas, Houston, Miami, or Phoenix office.We are seeking a highly skilled, proactive professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate brings strong judgment, problem-solving skills, attention to detail, and a client-service mindset. This role requires excellent communication skills, sound decision-making, and the ability to collaborate effectively across teams while anticipating needs, managing priorities, and delivering high-quality work.This role will be based in either our Austin, Atlanta, Dallas, Houston, Miami or Phoenix office and regular in-office presence is required for day-to-day operations, as well as for team meetings, training opportunities, and relationship building. This role reports to the Senior Practice Development Manager.Position Summary:The Practice Development Specialist will work directly with members of the Real Estate marketing team and contribute to a broad range of practice-specific business development and marketing initiatives as part of the firm’s global marketing and business development team.Key Responsibilities:Collaborates with the Real Estate marketing team, practice leadership, attorneys, and marketing colleagues to develop and execute strategic marketing and business development initiatives for the Global Real Estate DepartmentSupports business development plans aligned with department growth objectives, client priorities, market opportunities, and cross-selling initiatives across offices and practicesMonitors real estate industry trends, market developments, client sectors, and competitor activity to identify opportunities for attorney engagement, thought leadership, and client developmentDevelops, updates, and manages marketing resources and practice materials, including practice descriptions, representative matters, experience databases, deal lists, and client-targeting resourcesCoordinates and contributes to proposals, pitches, RFPs, capability statements, presentations, and other client-facing materials that highlight the firm’s real estate experience and differentiatorsSupports attorneys in identifying and pursuing new business opportunities and relationship-expansion efforts with clients, prospects, and referral sourcesTracks and organizes significant transactions, client successes, rankings submissions, awards opportunities, and related experience for use in marketing and business development initiativesCoordinates practice group meetings and department calls, prepare agendas, capture action items, and monitor progress on strategic initiativesDrafts, edits, and distributes marketing communications, including client alerts, newsletters, legal updates, speaking engagement materials, award submissions, and other promotional contentAssists with planning and executing client events, conferences, sponsorships, charitable initiatives, and related collateral in collaboration with events, creative services, digital marketing, communications, research, and business development teamsSupports strategic and ad hoc marketing and business development projects as neededQualifications:Skills & CompetenciesStrong client-service orientation and ability to build trusted relationships with attorneys, colleagues, and internal stakeholdersExcellent written and verbal communication skills, including strong editing, proofreading, and content-development capabilitiesProven ability to manage multiple projects simultaneously and meet competing deadlines in a fast-paced environmentStrong organizational skills and meticulous attention to detailAbility to think strategically while effectively managing day-to-day executionProactive problem solver with a high degree of initiative, accountability, and sound judgmentStrong analytical and research skills, including the ability to synthesize and present market intelligence clearlyCollaborative mindset with the ability to work independently and as part of a global teamFlexibility, adaptability, and professionalism when responding to evolving priorities and attorney needsEducation & Prior ExperienceBachelor’s degree required; degree in Marketing, Communications, Business, Journalism, or a related field preferredMinimum of five years of experience in marketing, business development, or professional services marketingLaw firm experience preferredExperience supporting a real estate legal practice, commercial real estate business, or professional services organization strongly preferredKnowledge of commercial real estate terminology, industry participants, and market dynamics preferredTechnologyHigh level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)Experience using firm-approved AI tools (e.g., Copilot, ChatGPT, or similar platforms) to support professional and managerial work, applying judgment to validate outputs and maintain accountability for final deliverablesModels and promotes responsible AI use, including the adoption of emerging AI technologies, emphasizing privacy, confidentiality, and appropriate human oversightPhysical Requirements:While performing the duties of this job, the employee is occasionally required to move from workstation or desk throughout the work area to work independently or with a team to meet with colleagues or supervisor and retrieve work assignments.This position may also be sedentary and require the employee to sit for extended periods of time.Requires manual dexterity to use a phone, enter data into a computer, handle objects, and use office equipment.GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.