Real Estate Digital Growth Strategist

Billingsley-Company; Dallas (TX); On-site; USD 60,000 - 85,000; Full time

Job summary

Billingsley Company seeks a Web & Digital Marketing Specialist to lead the digital presence for its commercial and multifamily portfolio. You will manage websites, optimize SEO, run paid search, and oversee ILS partnerships to drive traffic and leasing performance.

The role emphasizes data-driven decisions, collaboration with the Marketing team, and staying current with digital marketing trends and AI tools to enhance brand visibility.

Qualifications

• Advanced knowledge of SEO and paid search strategies and execution.
• Experience managing Google Ads campaigns and optimizing digital advertising performance.
• Experience with marketing analytics and reporting tools.

Responsibilities

• Own digital presence across properties, including websites, SEO, paid search, display, and ILS management.
• Manage website launches, audits, and content updates to ensure brand consistency and accessibility.
• Plan and optimize digital campaigns across search, display, retargeting, and geofencing.
• Monitor, analyze, and report website performance using GA4, GSC, and other analytics tools.
• Coordinate with internal teams and external vendors to support leasing and marketing objectives.

Skills

SEO expertise

Paid search management

Google Ads Certification

Google Analytics 4

CMS proficiency

Content coordination

Data analysis

If necessary: Adobe Creative Suite

Vendor management

Cross-functional collaboration

Job description

Billingsley Company seeks a Web & Digital Marketing Specialist to lead the digital presence for its commercial and multifamily portfolio. You will manage websites, optimize SEO, run paid search, and oversee ILS partnerships to drive traffic and leasing performance.

The role emphasizes data-driven decisions, collaboration with the Marketing team, and staying current with digital marketing trends and AI tools to enhance brand visibility.