Marketing Content Creator

Billingsley Property Services II, Inc.; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Life and Disability coverage

Apartment lease discounts

Job summary

Billingsley Property Services II, Inc. in Dallas, TX seeks a Marketing Content Creator to produce engaging multimedia content across properties and campaigns. You will craft copy, manage calendars, and oversee social media strategy to support leasing, events, and brand initiatives.

The role requires strong writing, design skills, and familiarity with CMS, analytics, and AI-assisted content workflows to drive audience engagement. Travel across the Dallas area is expected.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Advanced knowledge of social media platforms and how to manage a business profile.
• Experience managing Google Business Profiles and reputation management.
• Excellent copywriting, proofreading and editing with strong branding.
• Proficiency with design software including Adobe Creative Suite, After Effects, Photoshop, Illustrator, Premiere Pro, Canva and CapCut.
• Experience with Meta Ads Manager, Emma, and Sprout Social.
• Knowledge of WordPress, Squarespace or similar CMS.
• Hands-on experience using generative AI tools for content creation.
• Proficient in marketing and advertising terms and processes.

Responsibilities

• Create content for a variety of platforms including websites and social media.
• Capture and edit high-quality photo and video content across Billingsley properties, amenities, events, retailers and company initiatives.
• Write copy that is creative, keenly edited and proofread, and aligned with business objectives.
• Manage social media strategy and content calendars, scheduling, publishing and reporting across accounts.
• Manage online reputation by monitoring ratings and reviews, assisting with responses and identifying opportunities to improve ratings.
• Research consumer trends to ensure content is effective in reaching the desired target audience.
• Monitor social media, email and digital campaign analytics and use insights to improve future content and marketing efforts.
• Stay current on social media trends, emerging content formats and technology, and bring new ideas to the Marketing team.
• Create, manage and optimize Meta advertising campaigns, including audience targeting, creative development and reporting.
• Build, schedule and manage email marketing campaigns in Emma, including list segmentation and performance tracking.
• Manage Google Business Profiles and online reputation across the portfolio to improve local visibility.
• Coordinate Matterport virtual tours and other digital content; maintain organized asset libraries.
• Collaborate with property, leasing, operations and marketing teams on launches, events and campaigns.
• Collaborate with internal teams, tenants and retailers on content shoots and campaigns while managing multiple projects.
• Participate in team meetings and maintain status reports and timelines.
• Organize, tag and file photography and created marketing materials.

Skills

Social media management

Copywriting

Editing

Branding

Generative AI

Analytical insights

CMS knowledge

Content strategy

Education

Bachelor’s degree or equivalent work experience

Tools

Adobe Creative Suite

After Effects

Photoshop

Illustrator

Premiere Pro

Canva

CapCut

Sprout Social

Emma

Google Business Profiles

WordPress

Squarespace

Job description

Marketing Content Creator

Billingsley Property Services II, Inc. Dallas, Texas, United States

About this position

Founded in 1978 by Lucy and Henry Billingsley, the organization expertly builds, owns, and manages its properties, ensuring long-term client, resident, and partner return. Specializing in master-planned developments and principles of new urbanism, each Billingsley property signifies technology, convenience, and a vast array of amenities aimed to attract and retain tenants, residents, visitors, and employees. These amenities include art, sculpture, parks, trails, and outdoor public spaces. With over 5000 acres in DFW, Billingsley has built 5 million SF of Commercial space, 550,000 SF of Retail, 9 million SF of Industrial, and over 10,000 units of Multi-Family.

Job Responsibilities

Create content for a variety of platforms includingwebsites and social mediaCapture and edit high-quality photo and video content across Billingsley properties, amenities, events, retailers and company initiatives.Write copy that is creative, keenly editedand proofread, and aligned with business objectivesManage social mediastrategy andcontent calendars, scheduling, publishing, engagement and reporting across corporate, multifamily, commercial and retail accounts using Sprout SocialManage online reputation by monitoring ratings and reviews, assisting with responses and identifying opportunities to improve ratingsResearchconsumer trends to ensure that content iseffective in reaching the desired target audienceMonitor social media, email and digital campaign analytics and use insights to improve future content and marketing effortsStay current on social media trends, emerging content formats and technology, and bring new ideas and recommendations to the Marketing teamCreate, manage and optimize Meta advertising campaigns, including audience targeting, creative development and campaign reporting.Build, schedule and manage email marketing campaigns in Emma, including list segmentation, campaign design and performance tracking.Manage Google Business Profiles and online reputation across the portfolio, including property information, photos, posts, ratings, reviews and strategies to improve local visibility and engagement. Use generative AI and emerging creative technology to support ideation, copywriting, image and video creation, editing and marketing workflows, while identifying new tools that can improve quality, speed and effectiveness. Coordinate Matterport virtual tours and other property-focused digital content, maintain organized creative asset libraries, and collaborate with property, leasing, operations and marketing teams on launches, lease-ups, events and campaignsCollaborate with internal teams, tenants and retailers on content shoots, campaigns, property launches and events while managing multiple projects and deadlinesAdditional day-to-day business responsibilities include: Participating in team meetingsMaintaining status reports and timelinesOrganizing, tagging, and filing photography and created marketing materials.

Job Qualifications

Bachelor’s degree or equivalent work experience requiredAdvanced knowledge of various social media platforms and how to use and manage a profile effectively for business (Facebook, Twitter, Instagram, Google+, Google Places, Yelp, etc.)Experiencemanaging multipleGoogle Business Profiles Experience with ratings and reviews and reputation management platforms.Excellent copywriting, proofreading and editing skills with a strong eye for branding and visual storytellingProficiency withdesign software includingAdobe Creative Suite,After Effects, Photoshop,Illustrator,Premiere Pro, Canva and CapCutExperience with Meta Ads Manager, email marketing platforms such as Emma, and social media management tools such as Sprout SocialKnowledge of WordPress, Squarespaceor similar content management systemKnowledge of Google Drive, Google Docs and Google SheetsHands-on experience using generative AI tools for content creation, image/video, editing or copywriting, with an interest in continually testing new technologyProficient in marketing and advertising terms and processesProficient in web content and graphic optimizationSelf-starter with the ability tomanage multiple projects simultaneouslyand remain organized under tight deadlinesBe a solutions-oriented thinker, working closely with various individuals and teams to provide positive ideas and recommendations to overcome sales and marketing challengesComfortable traveling throughout the Dallas-Fort Worth area to capture content at Billingsley properties and eventsExperience with Matterport, drone photography/video or other property-focused content technology is a plus.

Benefits and Perks

Competitive salary Robust benefit package, including Medical, Dental, and VisionCompany-paid Life and Disability coverage401(k) with generous company matchEmployeeapartmentlease discounts availableMonthly employee recognition awardsCareer path and growth opportunities availableFun and team-oriented culture.