Ralph Lauren VIC Development Training Manager

Ralph Lauren; Beverly Hills (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren is seeking a VIC Development & Experience Manager for the Avenue Flagship stores. The role focuses on developing and executing VIC initiatives to enhance client engagement, loyalty, and revenue from premium clients.

You will collaborate with store leadership and cross-functional teams to align VIC strategies with overall business objectives, and drive growth of Million Dollar Sellers through effective clienteling and relationship management.

Qualifications

• Proven ability to drive client engagement and manage relationships in luxury retail.
• Deep understanding of luxury clientele and consumer behavior.
• Past experience leading retail teams.
• Ability to learn technical applications quickly.
• Excellent teamwork and communication skills.

Responsibilities

• Develop VIC expansion strategies to grow a premium client base.
• Collaborate with Store Director to plan VIC room/floor strategy.
• Coordinate with Store Ops, Marketing, Buying & Planning to align VIC initiatives.
• Cultivate relationships with top clients and identify upsell opportunities.
• Educate sales teams on VIC best practices and clienteling techniques.

Skills

Client engagement

Relationship management

Retail leadership

Teamwork

Communication skills

Tech literacy

Tools

Clientelling tools

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The VIC Development & Experience Manager is responsible for developing and executing VIC initiatives within the Avenue Flagship store(s). This position requires a deep understanding of the luxury retail industry and consumer behavior, and proven experience building and maintaining strong relationships with top tier clients.

Essential Duties & Responsibilities

New VIC Development:

• Develop strategies to expand our VIC base that drive customer engagement, loyalty, and revenue growth
• Develop VIC room and floor strategy with store renovation
• Collaborate with Store Director to create effective VIC acquisition plans aligned to overall Store strategy
• Work with cross-functional partners in Store Operations, Marketing, Buying & Planning to align VIC in-store strategies with broader business objectives.

VIC Relationship Management:

• Cultivate and nurture deep relationships with existing clients to identify upsell and cross-sell opportunities
• Develop customized solutions to meet VIC needs and maximize on client lifetime value
• Leverage Clientelling tools and resources; compile feedback and contribute towards ongoing improvements to company client development processes and technological solutions
• Develop strategic growth plan for Million Dollar Sellers
• Educate Sales Professionals on best practices on strategies and tactics targeted at VICs

Experience, Skills & Knowledge

• Proven success in driving client engagement and relationship management
• Deep understanding of the luxury client and consumer behavior
• Past experience in Retail Leadership
• Ability or aptitude to learn technical applications quickly
• Exceptional team work and communication skills