Ralph Lauren Market & Customer Intelligence Manager, PRO NA

BoF Careers; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Ralph Lauren Corporation seeks a Market & Customer Intelligence Manager, PRO to lead consumer and market insights for the Outlet Stores channel.

You will analyze customer behavior, drive strategic opportunities, and enhance the customer experience across the outlet fleet, partnering with Marketing and Field teams to translate data into action.

Strong analytical skills, cross-functional collaboration, and clear data storytelling are essential for driving growth and retention.

Qualifications

• Strong analytical and reporting capabilities; strong attention to detail.
• Analytical or Marketing role within a Retail company.
• Articulate thoughts eloquently for multiple levels of management.
• Ability to see from the customers' perspective and serve as their advocate.
• Demonstrated critical thinking skills with an ability to make decisions for the business.
• Team-player; ability to work with all business divisions in a proactive manner and drive results.
• Excellent verbal and written communication skills; present complex data clearly.

Responsibilities

• Serve as the customer insights lead for NA Outlet channel, translating customer behavior into actionable recommendations.
• Manage weekly/monthly/quarterly/annual customer performance reports for Outlet.
• Track customer performance by store and identify opportunities to drive growth.
• Provide quarterly/adhoc insights by region to Field Leadership teams and share best practices.
• Lead cross-functional meetings to develop outreach strategies and clienteling lists.
• Develop segmentation strategies to support channel initiatives and retention.
• Direct audience segmentation for campaign execution and clienteling lists.
• Track VIC outreach performance and ROI, identifying wins and opportunities to grow the segment.

Skills

Analytical skills

Retail marketing

Communication

Customer advocacy

Critical thinking

Team collaboration

Data visualization

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Market & Customer Intelligence Manager, PRO leads consumer, market, and business insights for the Ralph Lauren Outlet Stores (PRO) channel. Through a combination of quantitative analysis, customer understanding, and strategic planning, this role identifies growth opportunities, drives retail performance, informs business decisions, and enhances the customer experience across Ralph Lauren's outlet store fleet.

Essential Duties & Responsibilities

• Serve as the customer insights lead for NA Outlet channel, translating customer behavior, engagement, retention, and growth trends into clear recommendations that guide stores strategy and keep the customer at the center of business decisions.
• Manage weekly/monthly/quarterly/annual customer performance reports for Outlet.
• Track customer performance by store and identify areas of opportunity to help drive growth initiatives. Partner with field to ensure understanding, actions, and accountability
• Provide quarterly/adhoc insights by region to the Field Leadership teams, identifying areas of opportunity, encouraging shared best practices, and delivering recommendations to evolve our engagement strategies and manage consumer experiences.
• Lead bi-weekly meetings with cross-functional teams (Marketing, Client Development) to develop outreach strategies and clienteling lists to support areas of opportunity.
• Develop and implement segmentation strategies to support channel initiatives and help drive retention, partnering with our agency for modeling and Marketing/Client Development for execution
• Direct audience segmentation lists within our marketing platform for campaign execution and clienteling lists.
• Track performance of VIC outreach program, VIC customers by tier and migration, identifying wins and areas of opportunity to grow the segment/program.
• Lead monthly meetings with Business Planning teams to share customer insights, VIC growth and impact analysis of on-going initiatives in partnership with Marketing/Client Development
• Augment quantitative insights with qualitative data. Schedule visits/calls with field leadership to gather insights. Leverage Customer Voices survey results to supplement quantitative data.
• Provide monthly/quarterly recap of scores, trends, and insights from Customer Voices. Identify areas of opportunity and share with field leadership to create plan of action.
• Analyze outreach performance and activities by store to assess impact and ROI
• Leverage Real Estate dashboard and qualitative insights to help identify new store opportunities as well as assortment opportunities in each store.

Experience, Skills & Knowledge

• Strong analytical and reporting capabilities; strong attention to detail
• Analytical or Marketing role within a Retail company
• Articulate thoughts eloquently for multiple levels of management
• Ability to see from the customers' perspective and serve as their advocate
• Demonstrated critical thinking skills with an ability to make decisions for the business
• Team-player; ability to work with all business divisions in a proactive manner and drive results
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
• Expert in data visualization and presentation skills