PWR Regional Sales Manager

Lean Six Sigma Black Belt; Covington (VA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

401K with company match

Flexible remote work

8 weeks parental leave

Health benefit options

PTO and holidays

Job summary

Coesia North America is seeking a Technical Regional Sales Manager to deliver complete PWR automation solutions, including robotic cells, integration concepts, controls, vision, service, and training. You will act as the primary commercial and technical interface for customers in the region.

This role requires a strong background in PWR mechanics and high-speed pick-and-place applications, plus a consultative sales approach.

Qualifications

• 7–15+ years of technical sales in robotics or high-speed industrial equipment.
• Bachelor’s Degree or equivalent in Engineering, Automation, Robotics, or Technical Sales.
• Willingness to travel up to 60%.

Responsibilities

• Own and grow sales performance for robotics technologies in the region.
• Lead technical discussions on system architecture, payloads, speeds and integration.
• Develop regional sales plans, forecasts, and growth strategies with cross-functional teams.
• Maintain CRM records and report on opportunities, wins, and market trends.
• Collaborate with engineering, controls, and service to deliver complete robotic solutions.

Skills

Technical sales

Account management

Customer engagement

Negotiation

Education

Bachelor’s Degree or equivalent in Engineering/Automation/Robotics or Technical Sales

Tools

Microsoft Dynamics

Job description

About the Company

Coesia, a group of innovation-based industrial and packaging solutions companies operating globally, headquartered in Bologna, Italy, and fully owned by Isabella Seràgnoli. Coesia's companies are leaders in automation solutions for multiple industries, ranging from automated processing and packaging machinery, testing and vision systems, to digital printing technologies, factory flow solutions and precision gears. Our customers include leading players in Consumer Goods, Healthcare & Pharma, Tobacco, Ceramic Tiles, Luxury Goods, Aerospace, Racing & Automotive, Electronics. Coesia has 141 operating units in 35 countries, a turnover of about 1.9 billion euros and over 8,000 employees. In the United States, Coesia employs over 900 people.

PWR is responsible for driving sales growth, market adoption, and profitable expansion of automation solutions within an assigned territory; Northeast & Midwest United States, as well as other geographical locations in the country. This role blends deep technical expertise in high-speed robotic systems with strategic account management and business development.

About the Role

Acting as the primary commercial and technical interface for customers, the Technical Regional Sales Manager delivers complete PWR automation solutions, including robotic cells, integration concepts, controls, vision, service, modernization, spare parts, and training. The role also supports external sales channels and works closely with engineering, automation, service, and marketing teams to define and deliver differentiated robotic solutions.

This position requires a strong understanding of PWR mechanics, kinematics, controls, and high-speed pick-and-place applications, along with a consultative, solution-based sales approach.

Sales & Account Management

• Own and grow sales performance for technologies within an assigned geographic territory or market segment.
• Manage existing customer relationships while identifying and developing new robotic automation opportunities.
• Drive adoption of PWR solutions in applications such as high-speed pick-and-place, food handling, pharmaceutical, and packaging automation.
• Develop and execute regional sales plans, forecasts, and growth strategies aligned with Coesia and PWR objectives.
• Support pricing strategies and assist in negotiating contracts, commercial terms, and solution scope.

Technical Sales Support

• Serve as the technical subject matter expert for PWR systems and applications.
• Lead technical discussions with customers regarding robotic system architecture, performance, payloads, speeds, accuracy, and integration requirements.
• Support customer meetings, demonstrations, proofs of concept, and solution presentations focused on robotic automation value.
• Partner with engineering, controls, and integration teams to develop customized solutions that meet customer requirements.
• Advise customers on system optimization, automation layouts, integration with upstream/downstream equipment, and total cost of ownership.

Business Development & Market Strategy

• Analyze customer processes, market trends, and competitor offerings in robotic automation.
• Identify emerging applications and vertical growth opportunities.
• Support regional and product-line strategies to expand market share for PWR.
• Track competitive technologies and position within the high-speed robotics market.
• Collaborate with Marketing to support robotic-focused campaigns, product launches, and trade shows.

Sales Operations & Reporting

• Maintain accurate opportunity pipelines, customer interactions, and sales activities using CRM tools (Microsoft Dynamics).
• Report on new robotic system wins, lost opportunities, pricing trends, and market intelligence.
• Contribute sales forecasts and long-range market planning for technologies.

Collaboration & Leadership

• Work cross-functionally with engineering, automation, service, and operations teams to deliver complete robotic solutions.
• Support after-sales initiatives including robotic service, upgrades, spare parts, and training offerings.
• Provide product, application, and technical training to internal sales teams and regional stakeholders.

What You Need to Be Successful

• Bachelor’s Degree or equivalent experience with emphasis in Engineering, Automation, Robotics, or Technical Sales.
• 7–15+ years of experience in technical sales, account management, or business development within robotics, automation, or high-speed industrial equipment.
• Strong technical background in PWR or parallel robotics technologies (preferred).
• Proven ability to manage complex, engineered sales cycles and negotiate commercial agreements.
• Ability to translate complex robotic and automation concepts into clear customer value propositions.
• Demonstrated success meeting or exceeding sales targets in a technical solutions environment.
• Consultative, solution-oriented selling approach.
• Strong presentation, communication, and negotiation skills.
• Strategic mindset with strong analytical and market evaluation capabilities.
• Ability to work independently within a regional sales structure while collaborating globally.
• Proficiency with Microsoft Office and CRM systems (Microsoft Dynamics preferred).
• Willingness to travel up to 60% to support customers, demonstrations, and trade shows.

Our Offer

Coesia North America offers a competitive benefit package which includes, among other things:

• 401K offering 6% company match with no vesting period.
• Flexible remote work offering.
• 8-weeks paid parental leave.
• Multiple health benefit & insurance options.
• PTO, sick time, and 12 observed calendar holidays.
• Company paid short-term disability (80% wage placement) & long-term disability.
• HSA company contribution for individual & employer family coverage.

Coesia is an equal opportunity employer and embraces diversity and inclusion.