Publicity/Marketing Coordinator, P3

University of Connecticut; Storrs, Northern (CT, KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

The University of Connecticut’s Elisabeth DeLuca School of Nursing is seeking a Publicity/Marketing Coordinator to tell stories of students, faculty, alumni, and programs. Under the Director of Marketing, you will create engaging content for news, features, social media campaigns, and promotional materials.

We seek a strong writer and storyteller who can turn ideas into newsworthy stories, elevate the School’s visibility, and support growth as DeLuca Hall becomes home.

Qualifications

• Bachelor’s degree in journalism, English, communications, or another related field.
• Two years of related experience.
• Experience utilizing social media tools and marketing strategies.
• Experience with web design, maintenance, and management.
• Demonstrated ability to be resourceful and work under pressure and deadlines while managing conflicting priorities.
• Demonstrated writing ability necessary to produce publicity materials.
• Experience with or demonstrated knowledge of media production.
• Experience in graphic design and familiarity with Adobe Creative Suite programs, including InDesign, Photoshop, Premiere, and Illustrator.
• Demonstrated verbal and written communication skills, including editing and proofreading skills.

Responsibilities

• Plan promotional strategies and develop strategic marketing plans for the School in alignment with the University’s centralized marketing model, targeting major audiences.
• Write copy for press releases, public service announcements, informational listings, and other publicity materials; supervise student writers.
• Develop and maintain relationships with unit heads, faculty, and staff; identify news stories and interview expert sources; coordinate interviews and coverage of events.
• Serve as a consultant on media relations and respond to inquiries; oversee PR and promotional activities; facilitate events and projects.
• Maintain website content, track analytics, and recommend improvements based on data.
• Plan cost-effective campaigns to attract students, donors, and diverse audiences; manage special projects.
• Develop and execute editorial content strategy; produce the annual magazine; manage design for brochures, ads, and collateral; maintain asset archives.
• Ensure diversity in materials and align with university branding guidelines.

Skills

Writing

Editing

Media relations

Social media

Web maintenance

Branding

Education

Bachelor's degree in journalism/English/communications

Tools

Adobe Creative Suite

WordPress

CRM software (Slate)

Job description

Apply now Search #: 499863
Work type: Full-time
Location: UConn Storrs
Categories: Marketing and Communication

INTRODUCTION

The UConn Elisabeth DeLuca School of Nursing, recognized among the top nursing schools in the nation, is entering an exciting new chapter. As we prepare to move into DeLuca Hall, our new state-of-the-art home, we are looking for a creative and talented Publicity/Marketing Coordinator (P3) to help tell the stories of our School and the exceptional people making an impact in nursing.

Working under the limited supervision of the Director of Marketing, the Coordinator will create engaging content that brings UConn Nursing to life—from news and feature stories to social media, marketing campaigns, promotional materials, and digital communications. This position will work across the School to highlight the accomplishments of our students, faculty, staff, alumni, and programs and help share those stories with audiences at UConn and beyond.

We are looking for a strong writer, creative thinker, and natural storyteller who knows how to turn ideas, accomplishments, and people into stories that get noticed. This is a unique opportunity to join UConn Nursing at a defining moment of growth and transformation and play an important role in elevating the School’s visibility, reputation, and impact.

DUTIES AND RESPONSIBILITIES

• Plan promotional strategies and develop strategic marketing plans for the School in alignment with the University’s centralized marketing model, targeting the School’s major audiences, with input from the Vice President for Communications and the Dean. Responsible for writing copy for press releases, public service announcements, informational listings, and other publicity materials, as well as supervising and assigning writing tasks to student workers.
• Develop and maintain positive relationships with unit heads, faculty, and staff; leverage these relationships to identify news stories and interview expert sources. Builds and maintains working relationships with members of public media to promote coverage of School programs. Arrangearticles, interviews, and coverage of special events.
• Serve as a consultant to administrators, faculty, and staff on media relations and interactions with the press. Research and respond to media inquiries. Oversee public relations and promotional activities for the School; facilitate special events that include arrangements, logistics, correspondence, and supervision of these events. Plan, organize, implement, and lead ad hoc or special projects in accordance with School-wide goals.
• Provide School’s website maintenance, management, and creation, with input from the Dean. Track and interpret digital analytics data and prepare recommendations to enhance publicity activities based on data gathered.
• Plan cost-effective strategies and promotional campaigns designed to attract students, donors, faculty, and a variety of other audiences appropriate to the campaign or event. Evaluate effectiveness of such efforts and adjust plans accordingly. Manage special projects as the project lead, collaborating with sources both inside and outside the School.
• With the Director of Marketing, will develop and set editorial content strategy to elevate the reputation and community of the School. Write, edit, and produce the School’s annual magazine, Unison. Design, schedule and produce brochures, posters, advertising flyers and newspaper advertisements and other informational and promotional materials; prepare designs for production, including layouts, paste-up, type specs and mechanical, as needed; work with vendors to establish, review, and correct proofs and quotes. Maintain archive of digital and promotional assets and distributes as required.
• Work with the Director of Marketing to ensure the broad diversity of backgrounds, experiences, and academic areas in the School of Nursing are represented in editorial and marketing materials.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in journalism, English, communications, or another related field.
• Two years of related experience.
• Experience utilizing social media tools and marketing strategies.
• Experience with web design, maintenance, and management.
• Demonstrated ability to be resourceful and work under pressure and deadlines while managing conflicting priorities.
• Demonstrated writing ability necessary to produce publicity materials.
• Experience with or demonstrated knowledge of media production.
• Experience in graphic design and familiarity with Adobe Creative Suite programs, including InDesign, Photoshop, Premiere, and Illustrator.
• Demonstrated verbal and written communication skills, including editing and proofreading skills.

PREFERRED QUALIFICATIONS

• Demonstrated organizational skills.
• Experience leading special projects, coordinating and collaborating with internal and external sources.
• Photography and videography experience.
• Experience developing outreach programs designed to promote programs, events, and services.
• Demonstrated knowledge of industry standards and university branding guidelines in relation to the use of graphics, logos, and proprietary materials.
• Demonstrated knowledge of news operations, news staff, and their needs.
• Experience creating and updating websites using Aurora WordPress or similar content management software.
• Experience working in higher education.
• Experience with customer relationship management technology, such as Slate or similar software.

APPOINTMENT TERMS

This is a full-time, end-dated position on the Storrs campus with the possibility of renewal subject to performance and funding. The University offers a competitive salary, and outstanding benefits , including employee and dependent tuition waivers at UConn, and a highly desirable work environment.

Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

TERMS AND CONDITIONS OF EMPLOYMENT

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on October 13, 2026.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community. The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, ethnicity, religion, age, sex, marital status, national origin, ancestry, sexual orientation, genetic information, physical or mental disabilities, veteran’s status, status as a victim of domestic violence and/or sexual assault and/or trafficking in persons as defined by Connecticut law, prior conviction of a crime, workplace hazards to the reproductive systems, or gender identity or expression

The University of Connecticut is an AA/EEO employer including for Disability and Veteran status.

Advertised: Sep 28 2026 Eastern Daylight Time
Applications close: Oct 13 2026 Eastern Daylight Time