Nursing Publicity & Content Coordinator

University of Connecticut; Storrs, Northern (CT, KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

The University of Connecticut’s Elisabeth DeLuca School of Nursing is seeking a Publicity/Marketing Coordinator to tell stories of students, faculty, alumni, and programs. Under the Director of Marketing, you will create engaging content for news, features, social media campaigns, and promotional materials.

We seek a strong writer and storyteller who can turn ideas into newsworthy stories, elevate the School’s visibility, and support growth as DeLuca Hall becomes home.

Qualifications

• Bachelor’s degree in journalism, English, communications, or another related field.
• Two years of related experience.
• Experience utilizing social media tools and marketing strategies.
• Experience with web design, maintenance, and management.
• Demonstrated ability to be resourceful and work under pressure and deadlines while managing conflicting priorities.
• Demonstrated writing ability necessary to produce publicity materials.
• Experience with or demonstrated knowledge of media production.
• Experience in graphic design and familiarity with Adobe Creative Suite programs, including InDesign, Photoshop, Premiere, and Illustrator.
• Demonstrated verbal and written communication skills, including editing and proofreading skills.

Responsibilities

• Plan promotional strategies and develop strategic marketing plans for the School in alignment with the University’s centralized marketing model, targeting major audiences.
• Write copy for press releases, public service announcements, informational listings, and other publicity materials; supervise student writers.
• Develop and maintain relationships with unit heads, faculty, and staff; identify news stories and interview expert sources; coordinate interviews and coverage of events.
• Serve as a consultant on media relations and respond to inquiries; oversee PR and promotional activities; facilitate events and projects.
• Maintain website content, track analytics, and recommend improvements based on data.
• Plan cost-effective campaigns to attract students, donors, and diverse audiences; manage special projects.
• Develop and execute editorial content strategy; produce the annual magazine; manage design for brochures, ads, and collateral; maintain asset archives.
• Ensure diversity in materials and align with university branding guidelines.

Skills

Writing

Editing

Media relations

Social media

Web maintenance

Branding

Education

Bachelor's degree in journalism/English/communications

Tools

Adobe Creative Suite

WordPress

CRM software (Slate)

Job description

The University of Connecticut’s Elisabeth DeLuca School of Nursing is seeking a Publicity/Marketing Coordinator to tell stories of students, faculty, alumni, and programs. Under the Director of Marketing, you will create engaging content for news, features, social media campaigns, and promotional materials.

We seek a strong writer and storyteller who can turn ideas into newsworthy stories, elevate the School’s visibility, and support growth as DeLuca Hall becomes home.