Publicist

Golden Word; New York (NY); Remote; USD 65,000 - 90,000; Full time

Job summary

Golden Word, a leading PR agency in NYC, seeks a Publicist who will lead impactful PR strategies and manage client accounts. The role involves securing media coverage, building relationships, and advising on communications. Join a dynamic team committed to creative solutions and client success.

Qualifications

• 4-6 years of experience in PR pitching and client account management.
• Strong relationships with national/regional media.
• Excellent writing and speaking skills.

Responsibilities

• Lead PR and social media strategies for clients.
• Build relationships with media to secure coverage.
• Manage client accounts and plan events.

Skills

Media Relations

Client Account Management

Creative PR Strategy

Social Media Strategy

Networking

Writing Skills

Job description

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As Publicist, your primary role is to lead and execute sound PR and social media strategies that have a major, positive impact for our clients, while pitching media and securing significant national, local and regional press coverage.

How You’ll Do It

• Positively impact Golden Word and its clients in a significant way
• Build and nurture relationships with and pitch national, regional and local media with the goal of securing regular, major press coverage for clients
• Brainstorm and research new ways to powerfully spread the word on behalf of clients
• Fulfill press requests: interviews, images, information, product
• Draft press documents and look books
• Plan, research, create or direct as applicable, distribute, and analyze content with the aim of attracting and engaging audiences and secure coverage for clients
• Conduct influencer relations, from target list generation and initiating contact to relationship building and partnership execution
• Build relationships and execute activations with partners and influencers
• Directly manage client accounts and relationships, lead client meetings and media tours
• Design and execute strategies for accounts, including PR and social media
• Plan and host events, including travel
• Advise clients on social media, email and web best practices; provide input and shotlists for photo shoots
• Always looking for new business opportunities, able to support new business pitches and proposals

What You’ll Need

• At least 4-6 years post-grad experience in PR pitching and placing consumer stories with media, able to lead client accounts with smart strategy
• Must have solid relationships with national, local and regional media
• Must be based in NYC
• Maintain relationships with top-tier national media contacts and influencers in the consumer/business space, easily able to convert coverage
• Able to envision, develop and execute creative PR strategy
• Work with Social Media Manager to help drive social strategy to complement broader communications plan
• Excellent English writing and speaking skills
• Optimistic, solutions-oriented, hustles with a smile
• Interested in our client mix and feels responsible in performing well for them
• Not just risk-tolerant but enjoys risking intelligently
• Very detail-oriented and caring about proper execution of tasks
• Connect the dots between clients and trending topics media are covering or will want to cover
• Roll with the fast-paced, slightly unpredictable development of a young business

This is a Remote Role

The person hired for this role is expected to work from home.There may be times when the person hired for this role needs to be at client events and meetings– appropriate notice will be provided.

About us

Golden Word is a leading PR agency that specializes in delivering meaningful press coverage, and comprehensive communications strategies for national food and beverage, design, and consumer packaged goods (CPG) brands. Our expertise lies in harnessing the power of earned media, influencers, social media and other creative channels to drive impactful results. Golden Word offers a diverse range of services, including media relations, influencer relations, partnerships and social media management.

Golden Word's deliverables go beyond the traditional scope of services – our approach is rooted in a deep understanding of clients' brand stories, enabling our team to provide strategic guidance and positioning that addresses their broader brand challenge. By doing so, Golden Word cultivates authentic client connections while surpassing the mere acquisition of press coverage.

For more information visit goldenword.co.

Golden Word values diversity in our workforce. We provide equal employment opportunity for all applicants and do not discriminate on any basis, including but not limited to race, ancestry, place of origin, color, ethnic origin, citizenship, creed, gender, sexual orientation, gender identity and expression, age, disability, marital status or family status. Golden Word is an equal opportunity employer, and it is our policy to recruit, hire, train and promote qualified persons based solely on the individual’s performance.

We welcome applications from qualified candidates. Simply apply online via LinkedIn. Thank you for your interest in Golden Word. All applications will be carefully reviewed, and we will contact those candidates selected for an interview based on our specific criteria. No phone calls or employment agencies, please.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Public Relations and Communications Services

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