Senior Public Sector Marketing Lead

Tines; Maryland; Presencial; USD 160.000 - 185.000; Jornada completa

Descripción de la vacante

Tines is seeking a Senior Marketing Manager to accelerate growth in the U.S. Public Sector, focusing on Federal Government and expanding SLED and Higher Education.

You’ll own the marketing strategy, partner with the VP of Public Sector, and drive initiatives that create measurable pipeline growth across security, IT, and AI automation. You will lead integrated campaigns, align with sales leadership, and shape go-to-market plans while building a scalable marketing motion and partner programs that

Formación

• 8+ years of marketing experience with Federal and/or SLED exposure.
• Proven success owning Public Sector campaigns with measurable ROI.
• Strong cross-functional leadership and program management.

Responsabilidades

• Own the Federal/SLED marketing strategy and plan.
• Lead integrated programs to generate pipeline and engage priority accounts.
• Develop a high-impact field marketing motion including events and experiences.
• Activate and lead Public Sector partner ecosystem and MDF programs.
• Collaborate with product marketing, sales and content on messaging.
• Manage budgets, measure ROI and optimize investments.

Conocimientos

Public Sector Marketing

Marketing Strategy

Cross-functional leadership

Communication

Project management

MarTech

Marketing automation (Asana, Hubspot)

Herramientas

Asana

Hubspot

Descripción del empleo

Tines is seeking a Senior Marketing Manager to accelerate growth in the U.S. Public Sector, focusing on Federal Government and expanding SLED and Higher Education.

You’ll own the marketing strategy, partner with the VP of Public Sector, and drive initiatives that create measurable pipeline growth across security, IT, and AI automation. You will lead integrated campaigns, align with sales leadership, and shape go-to-market plans while building a scalable marketing motion and partner programs that