Public Sector Field Marketing Leader

SANS Institute; Bethesda (MD); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan with company match

Health, dental, vision

Disability and life insurance

Generous paid time off

Professional development / training

Job summary

SANS Institute is seeking a Public Sector Field Marketing Manager to drive demand and pipeline across U.S. Federal, State, Local, and Education sectors, with Canada support.

You will partner with Public Sector Sales, translate priorities into measurable programs, and lead ABM and multi-channel campaigns to boost qualified leads and revenue. The role requires deep public sector marketing experience, strong collaboration with Sales, and a data-driven approach to optimize outcomes.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a strong focus on field marketing, demand generation, account-based marketing (ABM), or sales enablement.
• Proven experience developing, executing, and optimizing integrated marketing campaigns from strategy through implementation.
• Demonstrated creativity, innovation and quality execution in developing targeted marketing programs that drive engagement and measurable business results.
• Experience partnering closely with U.S. Federal Sales teams to drive pipeline growth, customer acquisition, and revenue.
• Solid understanding of the U.S. Federal procurement process, government buying cycles, and public sector purchasing requirements.
• Experience supporting go-to-market strategies for the U.S. Federal and/or State, Local, and Education (SLED) markets.
• Proficiency with Salesforce CRM and experience leveraging CRM data to support marketing initiatives and performance reporting.
• Experience with marketing automation platforms and digital marketing tools.

Responsibilities

• Develop and execute industry-specific marketing plans that align with U.S. Federal, State, Local, and Education (SLED) sales strategies to drive pipeline growth, customer acquisition, and revenue, with additional support for Canada Public Sector sales strategies.
• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted, measurable marketing programs.
• Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams to ensure marketing initiatives address the unique needs of government buyers.
• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop targeted marketing initiatives that increase qualified leads, marketing-qualified leads (MQLs), and conversion rates.
• Lead the planning, execution, and optimization of account-based marketing (ABM) campaigns that support new customer acquisition and revenue growth within existing public sector accounts.
• Plan and execute virtual and in-person events that generate qualified pipeline, accelerate sales opportunities, and strengthen customer relationships across Federal and SLED markets.
• Customize and deploy enterprise marketing campaigns developed by the Campaigns & Events team to meet the unique needs of Public Sector Sales teams and target accounts.
• Collaborate with Content Marketing, Brand, and Sales to build strategic partnerships and strengthen SANS' presence within the federal and public sector cybersecurity community.
• Partner with the Campaigns team to drive registration and promotion for customized marketing programs and events targeting strategic public sector accounts.
• Measure, analyze, and report on campaign and event performance, providing data-driven insights and recommendations to optimize marketing effectiveness and return on investment.

Skills

Field marketing

ABM campaigns

Sales enablement

Campaign analytics

Public sector marketing

Education

Bachelor’s degree

Tools

Salesforce CRM

Marketing automation

Job description

SANS Institute is seeking a Public Sector Field Marketing Manager to drive demand and pipeline across U.S. Federal, State, Local, and Education sectors, with Canada support.

You will partner with Public Sector Sales, translate priorities into measurable programs, and lead ABM and multi-channel campaigns to boost qualified leads and revenue. The role requires deep public sector marketing experience, strong collaboration with Sales, and a data-driven approach to optimize outcomes.