Public Safety Sales Director — Lead Data-Driven Growth

Equifax, Inc.; Louisville (KY); On-site; USD 150,000 - 170,000; Full time

Job summary

Equifax, Inc. in Louisville, KY is seeking a Director of Public Safety Sales to lead and coach a team of Account Executives selling data-driven solutions to law enforcement, victim services, and government entities.

The role emphasizes cross-functional collaboration with Government Relations, forecasting, and negotiations to expand the public safety footprint and close multi-year enterprise deals.

Qualifications

• 7+ years of direct sales experience selling technology, data, or software solutions into Justice Intelligence, Law Enforcement, or Public Safety sectors.
• 3+ years in a sales management or supervisory role leading direct quota-carrying sales teams.
• Demonstrated experience with strategic sales motions involving government agencies and partnerships with Government Relations teams.
• Demonstrated history of closing large-scale, multi-year enterprise contracts with state and local government entities.
• Willingness and ability to travel up to 50%.

Responsibilities

• Lead and develop a team of Account Executives, providing strategic guidance and coaching on complex sales cycles within the Public Safety vertical.
• Establish and maintain a predictable sales cadence, ensuring accurate Salesforce hygiene, deal progression, and timely resolution of escalations.
• Partner with Government Relations and business development teams to create and execute strategies that drive sales and expand market presence.
• Work with cross-functional teams to identify and develop new product opportunities and go-to-market strategies.
• Provide timely and accurate sales forecasts and deal updates to sales leadership.
• Act as a subject matter expert during contract negotiations, renewals, and RFP responses, ensuring alignment with client needs and business goals.
• Coach the team on best practices for selling into state and local government agencies, victim services, and related advocacy groups.

Skills

Leadership

Strategic selling

CRM proficiency

Communication

Tools

Salesforce

Job description

Equifax, Inc. in Louisville, KY is seeking a Director of Public Safety Sales to lead and coach a team of Account Executives selling data-driven solutions to law enforcement, victim services, and government entities.

The role emphasizes cross-functional collaboration with Government Relations, forecasting, and negotiations to expand the public safety footprint and close multi-year enterprise deals.