Director, Public Safety Sales

Equifax; Louisville (KY); On-site; USD 150,000 - 170,000; Full time

Job summary

Equifax seeks a seasoned Director of Public Safety Sales to lead and coach a team of Account Executives focused on data-driven solutions for law enforcement, victim services, and related agencies.

The director will develop cross-functional relationships, close large multi-year contracts, and travel up to 50% as needed to meet government partners and expand market presence.

Qualifications

• 7+ years of direct sales experience selling technology, data, or software into Public Safety sectors.
• 3+ years in sales management or supervisory role leading direct quota-carrying teams.
• Experience with strategic sales motions involving government agencies and partnerships.

Responsibilities

• Lead and develop a team of Account Executives, providing strategic guidance on complex sales cycles in Public Safety.
• Establish and maintain a predictable sales cadence with Salesforce hygiene and deal progression.
• Collaborate with Government Relations and BD teams to drive sales and expand market presence.
• Identify and develop new product opportunities and go-to-market strategies with cross-functional teams.
• Provide timely, accurate sales forecasts and deal updates to leadership.

Skills

Enterprise sales

Team leadership

Strategic sales

CRM

Tools

Salesforce

Job description

The Director of Public Safety Sales leads and coaches a team of Account Executives who are responsible for building and expanding relationships within the Public Safety vertical. This role is a strategic partner and advisor, coaching the team on how to position and grow data-driven solutions with law enforcement agencies, victim advocacy groups, and other government and non-government organizations.

This director will need to develop and maintain an understanding of how data solutions bring value to cross-functional government agencies, empowering the team to sell into this complex ecosystem. The ideal candidate will have demonstrated experience in maintaining cross-functional relationships and closing large-scale deals.

What you'll do:

• Lead and develop a team of Account Executives, providing strategic guidance and coaching on complex sales cycles within the Public Safety vertical.
• Establish and maintain a predictable sales cadence, ensuring accurate Salesforce hygiene, deal progression, and timely resolution of escalations.
• Partner with Government Relations and business development teams to create and execute strategies that drive sales and expand market presence.
• Work with cross-functional teams to identify and develop new product opportunities and go-to-market strategies.
• Provide timely and accurate sales forecasts and deal updates to sales leadership.
• Act as a subject matter expert during contract negotiations, renewals, and RFP responses, ensuring alignment with client needs and business goals.
• Coach the team on best practices for selling into state and local government agencies, victim services, and related advocacy groups.

What experience you need:

• 7+ years of direct sales experience selling technology, data, or software solutions into Justice Intelligence, Law Enforcement, or Public Safety sectors.
• 3+ years of experience in a sales management or supervisory role leading direct quota-carrying sales teams
• Demonstrated experience with strategic sales motions involving government agencies and partnerships with Government Relations teams.
• Demonstrated history of closing large-scale, multi-year enterprise contracts with state and local government entities.
• Willingness and ability to travel up to 50%.

What could set you apart:

• Strong understanding of the challenges facing law enforcement and victim services agencies and how data-driven solutions can address them.
• Experience in a highly-matrixed organization, working with business development, marketing, and product teams to achieve sales goals.
• Exceptional communication, presentation, and negotiation skills.
• High proficiency with a customer relationship management (CRM) system.

Equifax is required by law to include a good-faith salary range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets; experience and training; and other business and organizational needs. At Equifax, it is not typical for an individual to be hired at or near the top of the range for their role. A reasonable estimate of the current range is $150,000 to $170,000. This position is also eligible for our incentive compensation program at approximately 40%. The application window is anticipated to close on November 5, 2026. This date is a good faith estimate only and may be modified where necessary.