Public Relations Strategist — Higher Education

Duke PA; Durham (NC); On-site; USD 61,000 - 88,000; Full time

Job summary

Duke University’s Fuqua School of Business seeks a talented Public Relations Manager to tell our stories across earned and owned media. You will develop content, manage media relations, and craft strategies to showcase programs, faculty, and students to external audiences.

Strong writing and project management are essential as you collaborate with a cross‑functional team in Strategic Communication. Reporting to the Director of Strategic Communication, you will co‑produce podcasts, manage student

Qualifications

• Bachelor’s degree in Journalism, English or related discipline.
• Two years of directly related writing experience.
• Demonstrated media relations experience.
• Strong writing and editing skills.
• Knowledge of domestic and international business and/or higher education markets desirable.

Responsibilities

• Works with external audiences including local, applicant, national, and international media on a variety of institutional topics or stories about our community.
• Develops processes and manages recurring media requests regarding admissions data, career data, application deadlines, student profiles, etc.
• Manages student blogs and faculty research podcast.
• Manages media requests about the school or leadership that come in reactively.
• Manages applicant media profiles.
• Serves as a brand journalist.
• Supports Fuqua’s social media channels.
• Executes communications plans to increase awareness of the school’s programs, unique culture and industry depth; proactively builds and nurtures internal and external relationships to ensure success.
• Coordinates with staff running paid, earned, owned and shared media activities to achieve school and program goals and ensures channel health/integrity across multiple school content platforms.
• Supports the Director on institutional messaging for stakeholder groups and responses to emerging issues, and supports Fuqua’s associate deans in different channels as appropriate.
• Develops metrics and tracks results.
• Other duties as assigned as new tactics and opportunities emerge in an ever-evolving communications landscape.

Skills

Creative writing

Media relations

Strong writing and editing

Communication skills

Interpersonal skills

Education

Bachelor’s degree in Journalism or English

Job description

Duke University’s Fuqua School of Business seeks a talented Public Relations Manager to tell our stories across earned and owned media. You will develop content, manage media relations, and craft strategies to showcase programs, faculty, and students to external audiences.

Strong writing and project management are essential as you collaborate with a cross‑functional team in Strategic Communication. Reporting to the Director of Strategic Communication, you will co‑produce podcasts, manage student