Brand Storyteller & Media Lead — Higher Ed PR

Duke Clinical Research Institute; Durham (NC); On-site; USD 61,000 - 88,000; Full time

Job summary

Duke University Fuqua School of Business in Durham, NC seeks a Public Relations Manager to tell our stories across earned and owned media. You will craft content, manage media requests, and collaborate with a team focused on digital strategy and brand management.

The role requires strong writing, media relations experience, and the ability to develop enterprise stories, coordinate with faculty communications, and support podcasts and student blogs.

Qualifications

• Bachelor's degree in Journalism, English or related discipline.
• Two years of directly related writing experience.
• OR an equivalent combination of relevant education and/or experience

Responsibilities

• Works with external audiences including local, applicant, national, and international media on a variety of institutional topics or stories about our community.
• Develops processes and manages recurring media requests regarding admissions data, career data, application deadlines, student profiles, etc.
• Manages student blogs and faculty research podcast
• Manages media requests about the school or leadership that come in reactively
• Manages applicant media profiles
• Serves as a brand journalist
• Supports Fuqua's social media channels
• Executes communications plans to increase awareness of the school's programs, unique culture and industry depth; proactively builds and nurtures internal and external relationships to ensure success
• Coordinates with staff running paid, earned, owned and shared media activities to achieve school and program goals and ensures channel health/integrity across multiple school content platforms
• Supports the Director on institutional messaging for stakeholder groups and responses to emerging issues, and supports Fuqua's associate deans in different channels as appropriate
• Develops metrics and tracks results
• Other duties as assigned as new tactics and opportunities emerge in an ever-evolving communications landscape.

Skills

Media relations

Strong writing

Editing skills

News judgment

Enterprise stories

Project management

Social media

Interpersonal communication

PR campaign experience

Education

Bachelor's degree in Journalism or English

BA/BS + 3 years journalism/public relations experience

Job description

Duke University Fuqua School of Business in Durham, NC seeks a Public Relations Manager to tell our stories across earned and owned media. You will craft content, manage media requests, and collaborate with a team focused on digital strategy and brand management.

The role requires strong writing, media relations experience, and the ability to develop enterprise stories, coordinate with faculty communications, and support podcasts and student blogs.