Public Relations Manager — Media & Storytelling Lead

Duke PA; Durham (NC); On-site; USD 61,000 - 88,000; Full time

Job summary

Duke University’s Fuqua School of Business seeks a Public Relations Manager (level 12) to shape and tell the school’s stories to external audiences, including earned and owned media. You will craft content, coordinate with the Strategic Communication team, and help amplify leadership voices across media and social channels.

Reporting to the Director of Strategic Communication, you will manage media requests, coordinate with faculty and student initiatives, and co-produce a podcast and student

Qualifications

• Bachelor's degree in Journalism, English or related discipline.
• Two years of directly related writing experience.
• Equivalent combination of relevant education and/or experience.

Responsibilities

• Works with external audiences including local, applicant, national, and international media on institutional topics or stories about our community.
• Develops processes and manages recurring media requests regarding admissions data, career data, application deadlines, student profiles, etc.
• Manages student blogs and faculty research podcast.
• Manages media requests about the school or leadership that come in reactively.
• Serves as a brand journalist.
• Supports Fuqua’s social media channels.
• Executes communications plans to increase awareness of the school's programs, unique culture and industry depth; proactively builds and nurtures internal and external relationships to ensure success.
• Coordinates with staff running paid, earned, owned and shared media activities to achieve school and program goals and ensures channel health/integrity across multiple school content platforms.
• Supports the Director on institutional messaging for stakeholder groups and responses to emerging issues, and supports Fuqua’s associate deans in different channels as appropriate.
• Develops metrics and tracks results.
• Other duties as assigned as new tactics and opportunities emerge in an ever-evolving communications landscape.

Skills

Media relations

Writing and editing

News judgment

Enterprise storytelling

Project management

Attention to detail

Interpersonal communication

Ethical standards

Diplomacy

Social media

Education

Bachelor's degree in Journalism/English or related discipline

BA/BS degree with minimum 3 years in journalism/PR/communications/media relations

Job description

Duke University’s Fuqua School of Business seeks a Public Relations Manager (level 12) to shape and tell the school’s stories to external audiences, including earned and owned media. You will craft content, coordinate with the Strategic Communication team, and help amplify leadership voices across media and social channels.

Reporting to the Director of Strategic Communication, you will manage media requests, coordinate with faculty and student initiatives, and co-produce a podcast and student