Public Relations Specialist

POWER CHANGES LIVES INC; Town of Texas (WI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive benefits

Hybrid work model

Professional development

Job summary

POWER CHANGES LIVES INC is seeking a dynamic Public Relations Specialist to shape and manage the company’s public image. You will develop strategic communication plans, manage media relations, and craft compelling narratives across channels.

The role requires 3–5 years of PR experience, excellent writing, and strong media relationships. A hybrid work model with a competitive benefits package is offered to support professional growth.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3–5 years of PR experience in a similar role.
• Excellent written and verbal communication skills with strong grammar.
• Ability to craft press releases, pitches, and PR collateral.
• Established relationships with media contacts and strong media relations knowledge.
• Proficiency with media monitoring tools and social media management platforms.
• Experience in crisis communication and reputation management.
• Strong organizational and project management skills.
• Ability to work independently and in a team.
• Proficiency in Microsoft Office and familiarity with PR software.

Responsibilities

• Develop and implement comprehensive PR strategies to boost brand visibility.
• Build and maintain relationships with media outlets, journalists, bloggers, and influencers.
• Write and distribute press releases, advisories, and other PR materials.
• Manage media inquiries promptly and professionally.
• Organize press conferences, events, and other PR activities.
• Monitor media coverage and industry trends; report insights to stakeholders.
• Develop crisis communication plans and act as a main contact in sensitive situations.
• Collaborate with marketing, legal, and leadership to ensure consistent messaging.
• Create engaging content for social media, blogs, and newsletters.
• Measure PR campaign effectiveness and report results.

Skills

Press relations

Media pitches

Written communication

Media monitoring

Social media management

Education

Bachelor's degree in PR/Communications/Journalism/Marketing

Tools

Media monitoring tools

Social media platforms

Job description

Public Relations Specialist

Location: Atlanta, TX

Workplace Type: Remote

About the Role

We are seeking a dynamic and experienced Public Relations Specialist to join our growing team. This role is crucial in shaping and maintaining our company's public image and reputation. You will be responsible for developing and executing strategic communication plans, managing media relations, and crafting compelling narratives that resonate with our target audiences. The ideal candidate is a creative storyteller with a keen understanding of media landscapes, a strong ability to build relationships, and a passion for public affairs. You will work closely with various internal departments, including marketing, legal, and executive leadership, to ensure consistent messaging and brand alignment across all communication channels. This position offers an exciting opportunity to contribute to high-impact PR campaigns and make a significant difference in how our brand is perceived by the public, stakeholders, and the media.

Key Responsibilities

• Develop and implement comprehensive public relations strategies to enhance brand visibility and reputation.
• Cultivate and maintain strong relationships with media outlets, journalists, bloggers, and influencers.
• Write and distribute press releases, media advisories, and other PR materials.
• Manage media inquiries and respond to requests for information in a timely and professional manner.
• Organize and coordinate press conferences, media events, and other public relations activities.
• Monitor media coverage and industry trends, providing regular reports and insights to stakeholders.
• Develop crisis communication plans and act as a key point of contact during sensitive situations.
• Collaborate with internal teams to ensure consistent brand messaging and support marketing initiatives.
• Create engaging content for various platforms, including social media, company blogs, and newsletters.
• Measure and report on the effectiveness of PR campaigns and initiatives.

Required Skills & Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Proven experience (3-5 years) as a Public Relations Specialist or in a similar communications role.
• Excellent written and verbal communication skills, with a strong command of grammar and style.
• Demonstrated ability to craft compelling press releases, media pitches, and other PR collateral.
• Established relationships with media contacts and a strong understanding of media relations best practices.
• Proficiency in media monitoring tools and social media management platforms.
• Experience in crisis communication and reputation management.
• Strong organizational and project management skills, with the ability to manage multiple priorities simultaneously.
• Ability to work independently and as part of a collaborative team.
• Proficiency in Microsoft Office Suite and familiarity with PR software.

Additional Information

This is a hybrid role, requiring a balance of in-office collaboration and remote work flexibility. We offer a competitive salary, comprehensive benefits package, and opportunities for professional development. The ideal candidate is proactive, detail-oriented, and possesses a strong work ethic. A portfolio showcasing successful PR campaigns and writing samples is highly recommended. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.