Public Relations Specialist

Alliance Marketing Partners; Atlanta (GA); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary and benefits

Career growth

Collaborative culture

Impact on brand growth and community

Job summary

Alliance Marketing Partners in Atlanta (Buckhead) is hiring a Public Relations Specialist to drive local market PR for restaurant and retail brands, supporting launches, grand openings, and major campaigns.

You will develop PR strategies, manage timelines and media outreach, build relationships with Atlanta media, draft press materials, and serve as the Georgia market contact while collaborating with marketing and store leadership.

Qualifications

• Bachelor’s degree in PR, Communications, Marketing, or related field.
• 3+ years of post graduate PR experience (restaurant, retail).
• Proven success securing coverage in the Atlanta market.
• Strong media relationships and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Experience with tools like Cision, Meltwater, or similar preferred.

Responsibilities

• Develop and execute PR strategies for LTOs, tentpole campaigns, holidays, and new store openings.
• Own timelines, media outreach plans, and local event coordination.
• Partner cross-functionally with marketing, operations, and store leadership.
• Identify trends to maximize launch impact.
• Build and manage relationships with Atlanta, and regional media.
• Draft and distribute press releases, advisories, and campaign materials.
• Serve as the primary media contact for brands in Georgia, Tennessee and Alabama.
• Manage interviews, media inquiries, and press opportunities.
• Track campaign performance using PR tools and optimize future campaigns.

Skills

Media relationships

Communication skills

Project management

Fast-paced environment

Education

Bachelor’s degree in PR, Communications, Marketing, or related field

Tools

Cision

Meltwater

Job description

We’re hiring a Public Relations Specialist in Atlanta (Buckhead area). This role is focused on driving local market PR strategy and execution for high-profile restaurant and retail brands—supporting everything from LTOs to grand openings and major campaign moments.

Key Responsibilities

Strategic Planning

• Develop and execute PR strategies for LTOs, tentpole campaigns, holidays, and new store openings
• Own timelines, media outreach plans, and local event coordination
• Partner cross-functionally with marketing, operations, and store leadership
• Identify trends to maximize launch impact

Media & Communications

• Build and manage relationships with Atlanta, and regional media
• Draft and distribute press releases, advisories, and campaign materials
• Serve as the primary media contact for client's brands in Georgia, Tennessee and Alabama
• Manage interviews, media inquiries, and press opportunties

Performance Measurement

• Track and report campaign performance using PR tools
• Use insights to optimize future campaigns

Qualifications

• Bachelor’s degree in PR, Communications, Marketing, or related field
• 3+ years of post graduate PR experience (restaurant, retail)
• Proven success securing coverage in the Atlanta market
• Strong media relationships and communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Experience with tools like Cision, Meltwater, or similar preferred

What We Offer

• Competitive salary + benefits
• Career growth in a fast-paced agency environment
• Collaborative, team-oriented culture
• Opportunity to directly impact brand growth and community engagement