Public Relations Specialist

We Recruit; Washington (District of Columbia); On-site; USD 50,000 - 75,000; Full time

Job summary

A PR Agency based in Washington, DC, is looking for a Public Relations Specialist to build and maintain a positive image for clients. Responsibilities include writing press releases, responding to media inquiries, and establishing relationships with various groups. Candidates should possess a bachelor's degree in journalism, PR, or marketing and demonstrate excellent communication skills. The role demands creativity in campaigns and an understanding of consumer marketing. It offers a dynamic opportunity to influence public opinion and promote various products and services.

Qualifications

• Experience handling a press conference.
• Ability to run PR campaigns that deliver measurable results.
• Deadline-oriented, inquisitive, with great follow-up and reporting skills.

Responsibilities

• Responding to requests for information release or press conference from the media.
• Writing press releases and other media communications to promote clients.
• Establishing and maintaining relationships with consumer, community, employee, and public interest groups.

Skills

Excellent written and verbal communication skills

Knowledge of consumer marketing

Ability to pitch to media

Creativity in securing coverage

Project and budget management skills

Ability to think both creatively and strategically

Education

Bachelor degree in journalism, PR, marketing or related field

Job description

Washington, District of Columbia, United States

About the job Public Relations Specialist

Our client is a very well know and recognized PR Agency and they are looking to expand their teams and responsibilities.

We are seeking to hire a public relations specialist who will be responsible for building and maintaining a positive image for our company. You will be in charge of establishing and maintaining relationships with consumer, community, employee, and public interest groups by writing press releases and other media communications, responding to requests for information and press conferences, and coaching client representatives in the correct way of communicating with the public and with clients.

To be successful in this role, you will need a deep understanding of consumer marketing. You will also need excellent written and verbal communication skills. Previous experience in handling a press conference is also an advantage.

Public Relations Responsibilities:

• Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.
• Establishing and maintaining relationships with consumer, community, employee, and public interest groups.
• Writing press releases and other media communications to promote clients.
• Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
• Coaching client representatives in effective communication with the public and employees.
• Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
• Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.
• Updating and maintaining Web content.
• Conferring with managers to identify trends and group interests and providing advice on business decisions.

Public Relations Requirements:

• Bachelor degree in journalism, PR, marketing or related field.
• Experience handling a press conference.
• Excellent written and verbal communication skills.
• Ability to pitch to media.
• Knowledge of consumer marketing.
• An ability to work on big strategy plans as well as day-to-day tasks.
• Ability to think both creatively and strategically.
• Ability to run PR campaigns that deliver measurable results and meet objectives.
• Deadline-oriented, inquisitive, with great follow-up and reporting skills.
• Creativity in securing coverage and buzz with traditional outlets.
• Understanding of social media and solid experience working with bloggers.
• Project and budget management skills.
• Responds well under pressure with strict time limit.
• Quick and enthusiastic learner.

We Recruit does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. We Recruit encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.