Public Relations Specialist

Forone; San Jose (CA); Remote; USD 103,320 - 137,760; Part time

Benefits offered by this job

Bonus based on performance

Flexible schedule

Paid time off

Job summary

A cross-border marketing consultancy is seeking a Part-Time PR Specialist / Consultant to lead media strategy in tech and consumer media. This role requires 5+ years of PR experience and strong relationships with U.S. media. Responsibilities include crafting narratives, building media relationships, and leading PR efforts for product launches. The position is flexible, operates remotely, and offers $75 – $100 per hour for 15–25 hours per week.

Qualifications

• 5+ years of PR experience in tech and/or consumer media.
• Strong relationships with U.S.-based journalists and media outlets.
• Proven track record of securing meaningful media coverage.
• Experience working with startups or high-growth companies.
• Excellent storytelling and writing skills.

Responsibilities

• Develop PR strategies aligned with product stage.
• Craft compelling narratives for emerging tech and consumer-facing products.
• Build and manage relationships with media.
• Lead PR efforts for product launches and major events.
• Monitor trends across tech and consumer media landscapes.

Job description

Benefits:

• Bonus based on performance
• Flexible schedule
• Paid time off

Part-Time PR Specialist / Consultant (Tech + Consumer Media)

Company: FORONE

Location: Remote (U.S.-based preferred, Bay Area candidates a plus)

Type: Part-time (15–25 hrs/week)

About FORONE

FORONE is a cross-border marketing and growth consultancy helping global companies enter and scale in the U.S. market. We specialize in go-to-market strategy, narrative building, and integrated campaigns across emerging industries including robotics, AI, and consumer tech.

Our clients range from early-stage startups to high-growth companies navigating U.S. expansion—from stealth-mode launches to major milestones such as CES.

Role Overview

We are looking for a Part-Time PR Specialist / Consultant to lead media strategy and execution across both B2B tech and consumer-facing brands. This role is ideal for someone who understands how to translate complex products into compelling narratives, build strong relationships with media, and drive earned coverage that supports go-to-market goals.

You will work closely with our internal strategy team and founders to shape positioning, pitch stories, and secure high-impact media placements.

Key Responsibilities

Media Strategy & Narrative Development

• Develop PR strategies aligned with product stage (MVP to launch to scale, growth)
• Craft compelling narratives for emerging tech (AI, robotics, SaaS) and consumer-facing products
• Translate technical concepts into clear, media-friendly story angles

Media Relations & Outreach

• Build and manage relationships with tech, business, and consumer/lifestyle media
• Pitch and secure coverage across top-tier and niche publications
• Coordinate interviews, embargoes, and media briefings

Campaign Execution

• Lead PR efforts for product launches, fundraising announcements, and major events (e.g., CES)
• Develop press materials including press releases, media kits, and talking points
• Manage outreach pipeline and follow-ups

Media Intelligence & Reporting

• Identify relevant journalists, editors, and creators
• Monitor trends across tech and consumer media landscapes
• Track performance metrics such as coverage quality and message pull-through
• Provide insights and recommendations for optimization

Cross-Functional Collaboration

• Work closely with strategy, content, and GTM teams
• Support narrative testing and positioning refinement
• Align PR efforts with broader marketing and growth objectives

Qualifications

Required

• 5+ years of PR experience in tech and/or consumer media
• Strong relationships with U.S.-based journalists and media outlets
• Proven track record of securing meaningful media coverage
• Experience working with startups or high-growth companies
• Excellent storytelling and writing skills

Preferred

• Experience supporting U.S. market entry for global companies
• Familiarity with founder-led storytelling
• Experience with B2B, robotics, or consumer tech narratives
• Exposure to venture ecosystem and fundraising announcements
• Experience with major industry events such as CES, SXSW, or TechCrunch Disrupt

What It’s Like Working with FORONE

• We move fast and operate like a startup—things are often in motion, not fully defined
• We value people who take ownership and drive things forward without waiting for instructions
• We think strategically, but care deeply about execution and getting things done
• We work closely as a team and with our clients—clear communication and collaboration matter

Compensation

• Hourly: $75 – $100 per hour
• Flexible based on experience, media relationships, and scope of work
• Estimated commitment: 15–25 hours per week

We are open to structuring this as a monthly retainer depending on engagement scope.

How to Apply

In addition to your resume, please include:

• Your LinkedIn profile
• 2–3 examples of relevant media placements or PR case studies
• A brief note outlining your approach to PR for early-stage or cross-border companies

Flexible work from home options available.