Senior Account Executive, Public Relations (B2B Technology)

Highwire; Boston (MA); Hybrid; USD 63,000 - 90,000; Full time

Benefits offered by this job

Competitive medical, dental, and vision coverage

401(k) matching

Generous paid time off

Flexible hybrid work model

Paid parental leave benefits

Wellness benefit program

Job summary

Highwire is searching for a Senior Account Executive in Boston, MA. This role requires 3-5 years of experience in PR or communications, focusing on B2B technology. You will lead PR strategies, manage client relationships, and develop impactful communications.

The position offers a competitive salary range of $63,000 to $90,000 based on experience, along with benefits including medical coverage, 401(k) matching, and a flexible hybrid work model.

Qualifications

• 3–5 years of PR/communications experience in an agency setting.
• Background in B2B technology sectors such as AI, fintech, enterprise SaaS.
• Strong writing and editing skills across various formats.

Responsibilities

• Lead execution of key PR program elements including media relations.
• Manage projects from concept through completion.
• Own media relations efforts and develop creative pitches.

Skills

PR/communications experience

B2B technology knowledge

Strong writing skills

Relationship building

Data analysis

Project management

Job description

Senior Account Executive at Highwire are more than media pros—they are tactical leaders, trusted client partners, and collaborative mentors who drive real results.

On our B2B Technology team, we work with some of the most dynamic companies in tech, spanning AI, fintech, enterprise SaaS, and infrastructure.

They are skilled communicators, self-starters, and relationship builders who thrive in fast-moving, high-growth environments and play a key role in delivering impactful client programs.

Key Responsibilities

Client Service & Program Management

• Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Serve as a reliable, go-to resource for clients, offering strategic counsel—even under high-pressure or reactive circumstances.
• Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.
• Track competitor activity and identify timely opportunities for client commentary and positioning.
• Participate in media training sessions, developing key messages and handling all session follow-up.
• Develop budget recommendations and team priority allocations to support client needs.

Media & Influencer Relations

• Own and lead media relations efforts, with strong existing relationships across at least 10 key business and industry publications.
• Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
• Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.

Writing & Content Development

• Plan and create strategic content as part of both campaigns and broader PR programs.
• Write and edit a wide range of high-impact materials, including press releases, pitches, Q&As, award submissions, speaking abstracts, contributed articles, blog posts, executive bios, fact sheets, backgrounders, briefing books, and internal client correspondence.
• Deliver clear, timely, and articulate communication with clients and internal teams.
• Produce creative, consistent, and media-ready pitches that drive placements.

Insights, Analytics & Integration

• Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.
• Present performance updates and campaign insights clearly and confidently to clients.
• Collaborate across departments and specialty teams to ensure seamless service integration.
• Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.

Mentorship & Collaboration

• Mentor junior team members through coaching, feedback, and day-to-day support.
• Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
• Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
• Support strong team dynamics by managing up and down effectively.

Agency Engagement & Operations

• Participate in new business efforts, from research to presentation.
• Contribute to Highwire's thought leadership by writing blog posts and engaging with our social channels.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.

Professional Growth & Self-Development

• Set and track quarterly goals with your manager, taking ownership of your professional growth.
• Prioritize responsibilities based on impact, client goals, and internal workflow.
• Drive projects forward independently, without requiring frequent check-ins or reminders.
• Identify opportunities for improvement—whether skills, tools, or processes—and propose actionable solutions.
• Consistently meet deadlines or communicate proactively when changes arise.
• Engage in industry networking and development opportunities regularly.

Success Factors

• 3–5 years of PR/communications experience in an agency setting (required)
• Background in B2B technology sectors such as AI, fintech, enterprise SaaS, and infrastructure
• Demonstrated success in developing media relationships and securing impactful placements
• Strong writing and editing skills across a variety of formats and audiences
• Experience managing multiple priorities and leading day-to-day client work
• Comfort with data, analytics, and ROI reporting
• A growth mindset, collaborative spirit, and desire to lead within a team environment

Benefits

Salary range: $63,000 to $90,000, based on experience, education, skills, and market data.

• Competitive medical, dental, and vision coverage
• 401(k) matching
• Generous paid time off
• Flexible hybrid work model tailored to your schedule and lifestyle
• Early log-off on Fridays through the Empower Hours program
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501(c)3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• Supportive, inclusive, and collaborative workplace culture

Location and Work Environment

• Hybrid: Candidates located within commuting distance of New York, NY or San Francisco, CA offices follow a hybrid schedule with three in-office days per week.
• Remote: Fully remote roles available for candidates residing in: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.

Note: Candidates must reside in one of the listed states at the time of hire.