Public Relations Specialist

Public Relations Society of America Inc.; Philadelphia (Philadelphia County); On-site; USD 65,000 - 90,000; Full time

Job summary

Public Relations Society of America Inc. is seeking a PR Specialist within the Communications team to support public relations initiatives and day-to-day communications activities.

The role focuses on media relations, content creation for press releases and the firm’s website, and collaboration with Marketing and practice groups. Candidates should have five years of PR experience, a BA in PR/communications/English, and proficiency in AP style; familiarity with AI-assisted content is a plus.

Qualifications

• Bachelor’s degree in PR/communications/English or equivalent.
• Five years of PR experience, preferably in professional services or law.
• Strong media relations skills and ability to secure earned media.
• Excellent writing, editing, and AP style proficiency.
• Experience using AI to support content generation.

Responsibilities

• Build and maintain media relationships and coordinate inquiries/interviews.
• Maintain media contact lists and report results of PR activities.
• Collaborate with Marketing and practice groups to support PR initiatives.
• Create high-quality content for press releases, pitches, and the firm’s website.
• Ensure content aligns with brand guidelines and complies with applicable policies.

Skills

Media relations

AP style

Writing

Editing

Project management

AI content

Content creation

Brand consistency

Attention to detail

Education

Bachelor’s degree in PR/communications/English

Tools

AI tools

Job description

The Public Relations (PR) Specialist, as part of the Communications team, will be responsible for supporting public relations initiatives and other day-to-day communications activities.

Essential Duties and Responsibilities:

• Build and maintain relationships with media contacts and coordinate media inquiries and interviews.
• Assist in updating and maintaining media contact lists.
• Assist in monitoring and regularly reporting results of public relations activities.
• Work closely with the Marketing team, practice groups, and other departments to support public relations needs and initiatives.
• Develop and produce high‑quality content for press releases, media pitches, the firm’s website, as well as other materials as assigned.
• Ensure all content aligns with the firm’s brand guidelines and maintain a consistent tone and style.
• Ensure all content complies with relevant laws, regulations, and firm policies.
• Leverage AI to generate or improve content. Other projects and duties as assigned.

Knowledge, Skills, and Abilities:

• Strong media relations skills, including the ability to identify newsworthy angles, develop targeted pitches, manage reporter outreach, and secure earned media opportunities.
• Established relationships with reporters and media contacts relevant to the firm’s key industries and markets.
• Excellent oral, writing, and project management skills with a strong understanding of AP style.
• Strong editing and proofreading skills, including ability to improve structure, clarity, grammar, and tone.
• Attention to detail and strong organizational skills.
• Experience preparing reports with the ability to organize data, interpret results, identify key takeaways, and communicate insights clearly.
• Process-oriented mindset, with the ability to follow and help improve workflows, calendars, and tracking systems.
• Ability to think creatively and strategically about public relations opportunities, media angles, and ways to amplify firm news and thought leadership.
• Ability to manage multiple projects and deadlines effectively.
• Demonstrated professionalism, confidence, and sound judgment when communicating with stakeholders.
• Experience using AI to support content generation and communications projects.

Education and/or Experience:

• Bachelor’s degree required, with a specialization in public relations, communications, English, or an equivalent field.
• Minimum five (5) years of experience in public relations, preferably within a law firm or professional services environment.

Candidates in Houston, Chicago, and Philadelphia are welcome to apply.