Public Relations Specialist

Benesch Friedlander Coplan & Aronoff; Houston (TX); On-site; USD 65,000 - 85,000; Full time

Job summary

Benesch Friedlander Coplan & Aronoff in Houston, TX seeks a PR Specialist to support public relations initiatives on the Communications team. You will build media relationships, develop content for press releases and the firm website, and coordinate media inquiries while aligning with brand guidelines.

The role emphasizes reporting results, working with the Marketing team, and leveraging AI to enhance content and storytelling.

Qualifications

• Bachelor’s degree in public relations, communications, English, or equivalent.
• Minimum five years of public relations experience, preferably in a law firm or professional services.

Responsibilities

• Build and maintain relationships with media contacts and coordinate inquiries and interviews.
• Update and maintain media contact lists.
• Monitor and report results of PR activities.
• Support PR needs with Marketing, practice groups, and other departments.
• Develop high-quality content for press releases, pitches, and the firm’s website.
• Ensure content aligns with brand guidelines and tone.
• Ensure content complies with laws, regulations, and firm policies.
• Leverage AI to generate or improve content; assist with other projects as assigned.

Skills

Media relations

Reporter outreach

AP style

Editing & proofreading

Project management

AI in content

Education

Bachelor's degree in PR/communications/English

5+ years PR experience

Job description

The Public Relations (PR) Specialist, as part of the Communications team, will be responsible for supporting public relations initiatives and other day-to-day communications activities.

Essential Duties and Responsibilities

• Build and maintain relationships with media contacts and coordinate media inquiries and interviews.
• Assist in updating and maintaining media contact lists.
• Assist in monitoring and regularly reporting results of public relations activities.
• Work closely with the Marketing team, practice groups, and other departments to support public relations needs and initiatives.
• Develop and produce highquality content for press releases, media pitches, the firm’s website, as well as other materials as assigned.
• Ensure all content aligns with the firm’s brand guidelines and maintain a consistent tone and style.
• Ensure all content complies with relevant laws, regulations, and firm policies.
• Leverage AI to generate or improve content. Other projects and duties as assigned.
  

Knowledge, Skills, and Abilities

• Strong media relations skills, including the ability to identify newsworthy angles, develop targeted pitches, manage reporter outreach, and secure earned media opportunities.
• Established relationships with reporters and media contacts relevant to the firm’s key industries and markets.
• Excellent oral, writing, and project management skills with a strong understanding of AP style.
• Strong editing and proofreading skills, including ability to improve structure, clarity, grammar, and tone.
• Attention to detail and strong organizational skills.
• Experience preparing reports with the ability to organize data, interpret results, identify key takeaways, and communicate insights clearly.
• Process-oriented mindset, with the ability to follow and help improve workflows, calendars, and tracking systems.
• Ability to think creatively and strategically about public relations opportunities, media angles, and ways to amplify firm news and thought leadership.
• Ability to manage multiple projects and deadlines effectively.
• Demonstrated professionalism, confidence, and sound judgment when communicating with stakeholders.
• Experience using AI to support content generation and communications projects.
  

Education and/or Experience

• Bachelor’s degree required, with a specialization in public relations, communications, English, or an equivalent field.
• Minimum five (5) years of experience in public relations, preferably within a law firm or professional services environment.