Public Relations Manager

Breakaway; United States; Hybrid; USD 70,000 - 75,000; Full time

Job summary

Breakaway, a fast-growing music and entertainment company, seeks an experienced PR Manager to enhance corporate communications and media relations. The ideal candidate will drive publicity, manage PR campaigns, and foster media relationships to elevate the brand's presence in the music industry.

Benefits

Medical insurance

Vision insurance

401(k)

Disability insurance

Qualifications

• Minimum of 5+ years of experience in public relations or communications.
• Strong relationships with music industry media and local press.

Responsibilities

• Support and oversee comprehensive national and regional PR strategies.
• Craft compelling press releases and media kits.
• Build and maintain strong relationships with music journalists.

Skills

Communication

Storytelling

Organizational Skills

Adaptability

Dependability

Tools

Media Monitoring Tools

Adobe Creative Suite

Microsoft Office

Job description

This range is provided by Breakaway. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $75,000.00/yr

TITLE: Manager, PR

LOCATION: Must be based in Nashville, Charlotte, Columbus, or Los Angeles.

WORK TYPE: Hybrid - 3 WFO days/week from any of our office locations.

REPORTS TO: VP, Marketing & Media

ABOUT THE ROLE

Breakaway is a fast-growing music and entertainment company in search of an experienced PR Manager to support all corporate communications and media relations on behalf of the brand, across both Live and Label verticals.

This role will work cross-departmentally driving publicity and supporting the development of Breakaway’s communication strategy behind corporate, live, label, and brand partnership functions.

As a key player in shaping the public image of our artists, events, executives, and brand, you will develop and manage PR campaigns, foster media relationships, attain press opportunities, and ensure consistent messaging that amplifies our presence in the music industry.

The ideal candidate is a creative storyteller, a skilled communicator, and a strategic thinker with a deep understanding of the music industry and its unique media landscape. This individual will combine a passion for music culture with their strong communication skills, and a deep understanding of publicity needs to elevate our brand, executives, and artists. Our team seeks a strategic manager who thrives in high-energy environments, collaborates seamlessly with multidisciplinary teams, acts proactively, and has a deep network of relative industry contacts.

The PR Manager will report to the VP of Marketing & Media.

RESPONSIBILITIES

• Support the develop and oversee comprehensive national and regional PR strategies and media campaigns for events, artists, executives, and brand initiatives across digital, social, print, podcasts, radio, in-person, and TV outlets
• Craft compelling press releases, media kits, and promotional content that aligns with organizational goals
• Support crisis communication planning and execution to safeguard brand reputation
• Collaborate with internal Breakaway team to define positioning, purpose, and vision for both live and label business units (inclusive of Breakaway-signed artists)
• In partnership with the marketing team, develop, organize, and circulate key artist and executive publicity assets (ex: photos, bios, press releases, etc.)
• Build and maintain strong relationships with music journalists, editors, venues, and media outlets to secure high-profile event, artist, and executive media coverage, interviews, editorial placements and speaking opportunities
• Collaborate with internal marketing and media teams to promote events, artist signings, and brand campaigns
• Coordinate and cover press events and appearances as requested, including photo shoots, release parties, television appearances, showcases, award shows, red carpets, etc. to maximize brand media exposure
• In partnership with internal teams, manage and organize marketing assets, including lyrics, DSP assets, and social banners for label side of business
• Coordinate artist press tours and promotional schedules
• Monitor the performance of PR campaigns using tools like media monitoring software and analytics platforms, ultimately communicating key initiatives, results, and updates to executive team
• Compile detailed reports highlighting campaign impact, media coverage, and ROI
• Partner with social media team to ensure cohesive messaging across digital channels
• Stay informed about music industry trends, emerging platforms, and competitor activity to inform PR strategies
• Monitor online conversations and respond to media inquiries promptly

REQUIREMENTS

• Minimum of 5+ years of experience in public relations or communications, ideally in the music or entertainment industry
• Exceptional communication, writing, editing, and storytelling skills
• Strong relationships with music industry media and local press
• Proficiency in media monitoring tools (ex: Meltwater, Muck Rack, etc.) and analytics platforms
• Knowledge of digital marketing, social media trends, and audience engagement strategies
• Strong organizational skills and attention to detail
• Adaptability – adapts to change in the work environment, manages competing demands and handle frequent changes
• Dependability – consistently at work when expected, follows instructions, responds to manager’s instructions
• Strong computer skills – including all Microsoft Office software programs and high proficiency with Adobe Creative Suite
• Ability to work extended hours including nights, weekends, holidays

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Entertainment Providers and Events Services

Referrals increase your chances of interviewing at Breakaway by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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