Public Relations Manager – High-Impact Media & Executive Branding

Atomic HR; San Antonio (TX); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading legal services organization is seeking a Public Relations Manager to develop and execute a comprehensive PR strategy. This fully remote role involves building media relationships, managing crisis communications, and enhancing brand awareness through strategic initiatives. The ideal candidate will have a strong background in PR, fluent Spanish and English skills, and experience in immigration law. Join a collaborative team focused on advocacy and growth.

Benefits

Fully Remote Work

Career Growth

Collaborative Team

Qualifications

• 5+ years of experience in public relations or corporate communications.
• Proven track record of securing press coverage in top-tier media outlets.

Responsibilities

• Develop and implement a multi-tiered PR strategy.
• Cultivate and maintain strong relationships with journalists and media outlets.
• Monitor social media sentiment and public perception.

Skills

Fluent in Spanish

Fluent in English

Crisis communication

Media relations

Reputation management

Tools

Meltwater

Cision

Muck Rack

Job description

We connect talented tech professionals in Latin America and Canada with remote career opportunities at innovative startups worldwide. We specialize in finding roles that align with your skills, experience, and career goals. Our personalized approach ensures you're matched with companies that value your contributions and offer opportunities for growth. Whether you're a software engineer, designer, marketer, or other tech professional, we're here to help you take the next step in your career.

About Our Client

A U.S.-based legal services organization focused on advocacy and immigrant rights. They aim to establish themselves as leading voices in immigration issues and solutions.

They are looking for a Public Relations Manager to manage and execute a comprehensive PR strategy, build media relationships. This role will be instrumental in securing high-impact press coverage and positioning of the organization.

If you have experience in media relations, PR communication, and thought leadership initiatives—this role is for you.

What You’ll Do

1. PR Strategy & Thought Leadership
2. Develop and implement a multi-tiered PR strategy.
3. Craft and refine key messaging for press releases, media appearances, and brand communications.
4. Establish the CEO as the go-to expert on immigration law, securing thought leadership opportunities such as Op-Eds, white papers, and panel discussions.
5. Align PR efforts with marketing campaigns, ensuring cohesive storytelling across all channels.

2. Media Relations & Brand Awareness

1. Cultivate and maintain strong relationships with journalists, editors, legal correspondents, and influencers in national and international media.
2. Proactively pitch story ideas, interviews, and expert commentary to top-tier media outlets such as The New York Times, CNN, Univision, Telemundo, The Guardian, Forbes, BBC News, Al Jazeera, and Politico.
3. Secure high-profile TV, radio, and podcast interviews for the CEO to discuss immigration reform, policy changes, and client success stories.
4. Manage press inquiries, media requests, and interview scheduling to maximize brand exposure.

3. Crisis Communication & Reputation Management

1. Collaborate with the CMO to develop and implement a proactive crisis communication plan to address legal cases, policy controversies, or high-profile immigration issues.
2. Support the CEO as the official spokesperson in high-stakes situations.
3. Monitor social media sentiment, press coverage, and public perception, responding swiftly to any reputational risks.

4. Event & Speaking Engagements

1. Identify and secure speaking engagements for the CEO at immigration summits, legal conferences, government panels, and academic institutions.
2. Manage participation in immigration advocacy events, policy discussions, and nonprofit collaborations.
3. Organize press conferences, media briefings, and panel discussions to position the firm as a thought leader.

5. Content Development & Social PR

1. Oversee the creation of press releases, media kits, guest articles, and thought leadership pieces.
2. Collaborate with content and social media teams to repurpose PR coverage into high-impact digital content (videos, blogs, infographics, and Q&A sessions).
3. Develop Facebook, Instagram, and LinkedIn strategies to amplify the CEO’s voice on immigration law topics.

6. Partnership & Stakeholder Engagement

1. Collaborate with the NGO and Public Strategic Partnership Manager to establish strategic partnerships with NGOs, government entities, and legal advocacy groups to strengthen The Mendoza Firm’s credibility.
2. Work closely with nonprofits, immigration rights organizations, and community leaders to drive awareness and policy change.
3. Collaborate with corporate partners and enterprise clients to position the firm as a key resource for employment-based immigration services.

7. PR Monitoring & Performance Analysis

1. Track, analyze, and report regularly on press coverage, sentiment, and media reach to measure the effectiveness of PR campaigns.
2. Use PR tools such as Meltwater, Cision, or Google Alerts to monitor industry trends and adjust strategies accordingly.
3. Provide regular PR reports to leadership with insights, recommendations, and upcoming media opportunities.

Is This You?

• Fluent in Spanish & English (spoken and written).
• 5+ years of experience in public relations or corporate communications.
• Proven track record of securing press coverage in top-tier media outlets.
• Expertise in crisis communication and reputation management.
• Understanding and familiarity with immigration law and policy trends.
• Experience working with high-profile individuals, executives, or political/legal influencers.
• Proficient in PR tools (e.g., Meltwater, Cision, Muck Rack) and media analytics.

Bonus: background in public speaking and media training skills, digital PR, and influencer marketing are a plus.

Bonus: experience in government relations, legal advocacy, or nonprofit PR.

What You’ll Get

• Salary – Competitive and negotiable based on experience and skills.
• Fully Remote Work – Work from anywhere in the US.
• Career Growth – Work with top brands in higher education, tech, corporate, and digital marketing.
• Collaborative Team – Join a fast-paced environment that values creativity, quality, and innovation.