Public Relations Manager

Thom Browne, Inc.; New York (NY); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits package

Company uniform

Job summary

Thom Browne, Inc. is seeking a Public Relations Manager to lead integrated PR strategies and bolster global brand visibility. You will oversee media relations, editorial storytelling, press events, agency management, and cross-functional collaboration with regions worldwide.

The ideal candidate has 5–7 years of luxury fashion PR experience, strong media relationships, and excellent storytelling abilities to drive campaigns and executive communications.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or related field preferred.
• Minimum 5-7 years of Public Relations experience within luxury fashion or premium consumer brands.
• Proven track record of managing high-profile PR initiatives, campaigns, and press events.

Responsibilities

• PR Strategy & Brand Positioning: develop integrated PR strategies aligned to business objectives and brand priorities.
• Media Relations & Brand Storytelling: secure editorial coverage and manage storytelling across fashion, luxury, lifestyle, arts, and business media.
• Events & Agency Management: plan collection presentations, runway shows, press previews, and coordinate with external agencies.
• Cross-Functional Collaboration: partner with Product, Retail, VIP, Social Media, Marketing, Merchandising, and Production teams.
• Reporting & Operations: monitor media coverage, produce regular editorial placement reports, and maintain PR archives.

Skills

Media relations

Editorial storytelling

Event planning

Agency management

Strategic thinking

Writing

Project management

Cross-functional collaboration

Education

Bachelor's degree in Communications, Public Relations, Marketing, or related field

Tools

Launchmetrics

Muck Rack

Lefty

Cision

Job description

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.

THE ROLE

The Public Relations Manager, reporting to the Senior Director, Communications, leads the execution of integrated public relations strategies that strengthen brand visibility, cultural relevance, and reputation globally. Acting as a key partner to regional and global stakeholders, this role oversees media relations, editorial storytelling, press events, agency management, and brand communications while ensuring alignment with global business objectives and communication priorities.

The ideal candidate brings significant luxury fashion PR experience, strong media relationships, outstanding communication skills, and a proven ability to manage multiple high-profile initiatives in a fast-paced environment.

PR Strategy & Brand Positioning

• Partner with the Senior Director, Communications to develop and execute integrated public relations strategies that support business objectives, brand visibility, and cultural relevance.
• Identify opportunities to elevate brand awareness, strengthen media presence, and reinforce Thom Browne’s positioning within the luxury marketplace.
• Monitor industry, competitor, and media trends and provide strategic recommendations to leadership.
• Support regional teams with strategic direction and best practices to ensure consistent execution of global brand initiatives.

Media Relations & Brand Storytelling

• Build and maintain strong relationships with editors, journalists, tastemakers, influencers, and key industry stakeholders.
• Proactively pitch stories and secure impactful editorial coverage across fashion, luxury, lifestyle, arts, and business media.
• Lead the development and distribution of press materials, including press releases, media kits, and editorial assets.
• Manage brand storytelling across seasonal campaigns, product launches, collaborations, and corporate initiatives.
• Coordinate pre-show, post-show, and behind-the-scenes media opportunities.

Events & Agency Management

• Lead the planning and execution of collection presentations, runway shows, press previews, and media events.
• Oversee invitation management, RSVP tracking, seating allocations, venue logistics, and media coordination.
• Serve as the primary liaison for external PR agencies, ensuring alignment on strategy, deliverables, and deadlines.
• Facilitate regular agency meetings and monitor performance against communication objectives and KPIs.

Cross-Functional Collaboration

• Partner closely with Product, Retail, VIP, Social Media, Marketing, Merchandising, and Production teams to ensure consistent and effective messaging.
• Ensure seamless execution of integrated campaigns across all consumer touchpoints.
• Coordinate communication priorities and timelines across global and regional stakeholders.
• Support executive and leadership communications when required.

Reporting & Operations

• Monitor and analyze media coverage and competitive activity.
• Oversee bi-weekly and monthly reporting on editorial placements, media performance, and campaign results.
• Maintain organized media databases, asset libraries, historical records, and PR documentation.
• Ensure accuracy, accessibility, and consistency of all communication materials.
• Provide guidance and mentorship to junior members of the PR team.
• Foster collaboration, accountability, and excellence across internal and external partners.
• Support the development of PR best practices, processes, and operational efficiencies.
• Demonstrate sound judgment and professionalism when managing sensitive communications and reputation matters.

THE IDEAL CANDIDATE

• Bachelor's degree in Communications, Public Relations, Marketing, or related field preferred.
• Minimum 5-7 years of Public Relations experience within luxury fashion or premium consumer brands.
• Proven track record of managing high-profile PR initiatives, campaigns, and press events.
• Deep understanding of the luxury fashion, retail, media, and cultural landscape.
• Established network of media, editorial, influencer, and industry relationships.
• Exceptional writing, editing, and storytelling abilities.
• Strong strategic thinking, project management, and problem-solving skills.
• Ability to influence stakeholders and build strong cross-functional partnerships.
• Experience managing agency relationships and external service providers.
• Proficiency with Microsoft Office Suite, Launchmetrics, Muck Rack, Lefty, Cision, and other media monitoring platforms.
• Ability to balance strategic planning with hands-on execution in a fast-paced environment.
• Willingness to travel and work flexible hours as business needs require.

WHAT WE OFFER YOU

• Salary Range is $105,000 - $120,000 + target bonus. Please note that compensation will be offered based on relevant skills and experience.
• Comprehensive benefits package and company uniform.