Global Luxury Fashion PR Lead

Thom Browne, Inc.; New York (NY); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits package

Company uniform

Job summary

Thom Browne, Inc. is seeking a Public Relations Manager to lead integrated PR strategies and bolster global brand visibility. You will oversee media relations, editorial storytelling, press events, agency management, and cross-functional collaboration with regions worldwide.

The ideal candidate has 5–7 years of luxury fashion PR experience, strong media relationships, and excellent storytelling abilities to drive campaigns and executive communications.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or related field preferred.
• Minimum 5-7 years of Public Relations experience within luxury fashion or premium consumer brands.
• Proven track record of managing high-profile PR initiatives, campaigns, and press events.

Responsibilities

• PR Strategy & Brand Positioning: develop integrated PR strategies aligned to business objectives and brand priorities.
• Media Relations & Brand Storytelling: secure editorial coverage and manage storytelling across fashion, luxury, lifestyle, arts, and business media.
• Events & Agency Management: plan collection presentations, runway shows, press previews, and coordinate with external agencies.
• Cross-Functional Collaboration: partner with Product, Retail, VIP, Social Media, Marketing, Merchandising, and Production teams.
• Reporting & Operations: monitor media coverage, produce regular editorial placement reports, and maintain PR archives.

Skills

Media relations

Editorial storytelling

Event planning

Agency management

Strategic thinking

Writing

Project management

Cross-functional collaboration

Education

Bachelor's degree in Communications, Public Relations, Marketing, or related field

Tools

Launchmetrics

Muck Rack

Lefty

Cision

Job description

Thom Browne, Inc. is seeking a Public Relations Manager to lead integrated PR strategies and bolster global brand visibility. You will oversee media relations, editorial storytelling, press events, agency management, and cross-functional collaboration with regions worldwide.

The ideal candidate has 5–7 years of luxury fashion PR experience, strong media relationships, and excellent storytelling abilities to drive campaigns and executive communications.