Project Manager - Marketing

Ally-Financial; Detroit (MI); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401K retirement plan with companymatch

Paid time off & holidays

Dental and vision coverage

Job summary

Ally Financial seeks an experienced Marketing Project Manager to lead high-visibility marketing initiatives from intake to delivery, coordinating with Marketing Enablement, Legal, Compliance, and external partners. You will build robust project plans, manage risks, and drive accountability across stakeholders while leveraging AI tools to improve planning and reporting.

The role requires 7+ years in project/program management within marketing or related fields, with a Bachelor’s degree and strong

Qualifications

• 6+ years of project management, program management, marketing operations, or related experience.
• Ability to drive accountability and results through influence rather than authority.
• Executive presence with experience presenting to senior leaders.
• Bachelor’s degree in business, Marketing, Communications, Project Management, or related field.

Responsibilities

• Lead complex, cross-functional marketing initiatives from intake through delivery.
• Define objectives, scope, timelines, milestones, risks, success measures, and PMO support.
• Build and maintain project plans driving accountability and transparency.
• Facilitate project kickoffs, working sessions, and stakeholder reviews.
• Identify risks, dependencies, and roadblocks; escalate with options.
• Present status, risks, and recommendations to senior leaders.
• Utilize enterprise tools to manage workflows and reporting.
• Contribute to PMO standards, templates, and continuous improvement.

Skills

Project management

Cross-functional leadership

Stakeholder management

Executive presence

Risk management

Decision facilitation

AI and automation

Education

Bachelor's degree in business/Marketing/Communications/PM

Tools

Monday.com

Jira

Asana

Smartsheet

Job description

Ally and Your CareerAlly Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?Work Schedule : Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.The OpportunityThe Manager, Marketing Project Manager, helps drive Ally's most important marketing initiatives from idea to execution through both hands-on project leadership and strategic consulting support. Reporting to the PMO Manager Lead within Marketing Enablement, this role partners with Marketing leaders, agencies, Martech, Legal, Compliance, and other stakeholders to bring structure to complex work and deliver successful outcomes.This individual will lead high-visibility marketing initiatives, create alignment across teams, proactively manage risks and dependencies, and drive accountability throughout the project lifecycle. The ideal candidate is a strong project leader who simplifies complexity, facilitates decisions, influences without authority, and thrives in a fast-paced environment where priorities evolve.The Work ItselfLead complex, cross-functional marketing initiatives from intake through delivery or provide consultative support based on the scope and needs of the work.Partner with stakeholders to define objectives, scope, timelines, milestones, risks, success measures, and the appropriate level of PMO support.Build and maintain project plans that drive accountability, transparency, and execution.Facilitate or consult on project kickoffs, working sessions, decision forums, and stakeholder reviews.Create alignment across Marketing, Martech, Sponsorships, Legal, Compliance, agencies, and other partners.Identify, manage, and mitigate risks, dependencies, and roadblocks.Escalate issues with clear recommendations and options for resolution.Present project status, risks, and recommendations to Executive Directors and senior leaders.Challenge assumptions, priorities, scope, and timelines when needed to improve outcomes.Drive accountability across stakeholders and ensure commitments are met.Utilize Monday.com and other enterprise tools to manage workflows, reporting, and execution visibility.Champion responsible use of AI to improve project planning, status reporting, workflow documentation, meeting preparation, and team productivity.Support portfolio planning, prioritization, and resource discussions across the PMO.Contribute to PMO standards, templates, reporting, and continuous improvement efforts.Identify opportunities to simplify processes and improve how work gets done across Marketing.The Skills You Bring6+ years of project management, program management, marketing operations, creative operations, consulting, or related experience.Experience leading complex, cross-functional initiatives with multiple stakeholders and competing priorities.Demonstrated ability to drive accountability and results through influence rather than authority.Strong interest in building a long-term career in project management, delivery management, or PMO leadership.Strong project planning, risk management, problem-solving, and decision facilitation skills.Executive presence with experience presenting status, risks, recommendations, and tradeoffs to senior leaders.Exceptional stakeholder management and communication skills.Ability to translate ambiguity into clear plans and actionable next steps.Experience managing integrated marketing campaigns, launches, brand initiatives, or large-scale organizational projects.Experience using enterprise work management platforms such as Monday.com, Jira, Asana, Smartsheet, or similar tools.Curiosity and practical experience applying AI or automation tools to improve productivity, communication, planning, or reporting.Strong organizational skills and the ability to manage multiple high-priority initiatives simultaneously.Bachelor's degree in business, Marketing, Communications, Project Management, or related field.Preferred QualificationsMarketing, creative operations, agency, or marketing operations experience.Financial services or other regulated industry experience.Experience managing agency relationships and external partners.Experience improving processes, workflows, and ways of working.PMP, CAPM, Agile, Scrum, or similar project management certification.Minimum Qualifications7+ years of relevant experience or equivalent combination of education and experienceHigh school Diploma or GED equivalentHow We'll Have Your BackAlly's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdfWho We Are :Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on \"Doing it Right\" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com .Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email [e-mail] with details of your accommodation request.Base Pay Range$90,000.00 - $150,000.00An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.Incentive Compensation:This position is eligible to participate in our annual incentive plan.