Content Architect

1611 Ally Bank; Charlotte (NC); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Ally Financial is seeking a Content Architect to lead marketing strategy and multi-channel campaigns in Charlotte, NC. The role focuses on driving brand awareness, customer growth, and loyalty by leveraging market research and cross-functional collaboration. Strong leadership and budgeting skills are essential for overseeing diverse initiatives.

The position supports senior marketing leadership and emphasizes ROI, industry trends, and partnering with agencies and vendors to maximize exposure.

Qualifications

• 7+ years of relevant experience or equivalent combination of education and experience.
• Bachelor’s degree required.
• Experience in marketing, banking, or financial services preferred.
• Agency experience preferred.
• Strong project management and leadership skills.
• Excellent written and verbal communication.
• Ability to manage multiple campaigns and budgets.
• Knowledge of banking regulations is a plus.

Responsibilities

• Execute and develop marketing plans to increase brand awareness and drive customer growth.
• Use market research data to identify target audiences and tailor campaigns.
• Collaborate with cross-functional teams to support products and services.
• Manage marketing and advertising across channels and media.
• Monitor performance metrics and optimize ROI.
• Build relationships with partners, agencies, and vendors.
• Handle complex projects with leadership oversight.
• Adhere to marketing budgets and ROI goals.
• Stay updated on industry trends and competitor activities.

Skills

Marketing Strategy

Brand Awareness

Market Research

Campaign Management

Cross-functional Collaboration

Leadership

Education

Bachelor’s degree in Marketing or related field

Job description

Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity Content Architect plays a critical role in supporting and implementing marketing strategies to drive brand awareness, strong market position, customer growth & conversion, and customer loyalty through various channels and partnerships to support the overall short-and long-term goals of the business.

This role will support the Marketing Manager Lead, Director and/or Senior Director in achieving strategic priorities and initiatives to promote Ally’s products and services to existing and potential customers.

The Work Itself

• Execute and help develop marketing plans to increase brand awareness and drive customer acquisition and growth in support of overall strategic priorities.
• Utilize market research data and customer insights to identify target audiences and needs; tailor campaigns to identified demographics.
• Collaborate with cross-functional teams to support existing and future products and services targeting current and potential customers.
• This could include product launches, promotions, sponsorships, events, advertisements via various media channels, and organic or paid social media.
• Manage marketing and advertising efforts across various channels, potentially with multiple product lines or functions.
• Monitor performance metrics and make data-driven decisions to optimize effectiveness.
• Develop and maintain relationships with internal and external partners, advertising agencies, and vendors to maximize exposure and reach.
• Work on complex and ambiguous projects and situations with general oversight from leadership.
• Adhere to established marketing budget and ensure all initiatives track toward ROI goals.
• Stay up-to-date with industry trends and competitor activities to identify opportunities for growth and improvement.

The Qualifications We’re Looking For

• 5+ years of experience in Marketing, preferably in the banking or financial services industry.
• Agency experience preferred.
• Bachelor’s degree required.
• Emphasis in marketing, advertising, or related field preferred.
• Strong organization and skills to effectively work with a variety of teammates and partners across the enterprise.
• Strong written and verbal communication skills.
• Proficient problem-solving skills.
• Ability to comprehend complex marketing processes.
• Experience managing/communicating with media and marketing agencies.
• Strong understanding of marketing principles and strategies, with a proven track record of successful campaigns.
• Excellent written and verbal communication skills.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong leadership skills with the potential to manage a team.
• Collaborative working style to interface with multiple internal and external business partners.
• Knowledge of banking regulations and compliance is a plus.

Minimum Qualifications

• 7+ years of relevant experience or equivalent combination of education and experience
• High school Diploma or GED equivalent

How We’ll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email [e-mail] with details of your accommodation request.

Base Pay Range $90,000.00 - $150,000.00 An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

We all work better as allies. Join a team that thrives on doing it right — whether we're helping people live their best financial lives or helping each other grow in our careers.

We're a leading financial services company serving over 11M customers through banking, auto financing, insurance and investment services. Our team's approach of celebrating differences and lifting each other up is consistently recognized on Fortune's 100 Best Companies to Work For list. Here, you will find people who care about doing work that matters and making an impact in the communities we serve. Good enough is never enough for us — we’re always looking for ways to be better, together.

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