Project Manager - Marketing

Ally; Detroit (MI); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Annual incentive

Travel allowances

Relocation assistance

Job summary

Ally is seeking a Manager, Marketing Project Manager to drive high-visibility marketing initiatives from idea to execution. You will partner with Marketing leaders, agencies, and legal to bring structure to complex work and deliver outcomes.

The role requires leading cross-functional projects, defining scope and timelines, managing risks, and presenting updates to senior leaders. Hybrid work, strong communication, and strategic thinking are essential.

Qualifications

• 6+ years in project/program/marketing operations roles with cross-functional scope.
• Experience leading complex initiatives with multiple stakeholders and priorities.
• Ability to influence decisions and drive accountability without formal authority.

Responsibilities

• Lead cross-functional marketing initiatives from intake to delivery.
• Define objectives, scope, timelines, risks, and success measures with stakeholders.
• Develop and maintain project plans ensuring accountability and execution.
• Lead or consult on kickoff meetings, working sessions, and reviews.
• Drive alignment across Marketing, Martech, Sponsorships, Legal, and agencies.
• Identify and mitigate risks and dependencies; escalate with clear options.
• Present status and recommendations to senior leaders; support PMO standards.

Skills

Project management

Cross-functional leadership

Influence without authority

PMO leadership

Project planning

Risk management

Decision facilitation

Executive presence

Stakeholder management

Turn ambiguity into clear plans

Marketing campaigns

AI / automation awareness

Strong organizational skills

Education

Bachelor's degree in business/Marketing/Communications/PM

PM/Agile certifications (PMP, CAPM, Agile, Scrum)

Tools

Monday.com

Jira

Asana

Smartsheet

Job description

Hybrid

Detroit, MI

Charlotte, NC

Full time

R2600315

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We love this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

Work Schedule

Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Manager, Marketing Project Manager, helps drive Ally's most important marketing initiatives from idea to execution through both hands-on project leadership and strategic consulting support. Reporting to the PMO Manager Lead within Marketing Enablement, this role partners with Marketing leaders, agencies, Martech, Legal, Compliance, and other stakeholders to bring structure to complex work and deliver successful outcomes.

This individual will lead high-visibility marketing initiatives, create alignment across teams, proactively manage risks and dependencies, and drive accountability throughout the project lifecycle. The ideal candidate is a strong project leader who simplifies complexity, facilitates decisions, influences without authority, and thrives in a fast-paced environment where priorities evolve.

The Work Itself

• Lead complex, cross-functional marketing initiatives from intake through delivery or provide consultative support based on the scope and needs of the work.
• Partner with stakeholders to define objectives, scope, timelines, milestones, risks, success measures, and the appropriate level of PMO support.
• Build and maintain project plans that drive accountability, transparency, and execution.
• Facilitate or consult on project kickoffs, working sessions, decision forums, and stakeholder reviews.
• Create alignment across Marketing, Martech, Sponsorships, Legal, Compliance, agencies, and other partners.
• Identify, manage, and mitigate risks, dependencies, and roadblocks.
• Escalate issues with clear recommendations and options for resolution.
• Present project status, risks, and recommendations to Executive Directors and senior leaders.
• Challenge assumptions, priorities, scope, and timelines when needed to improve outcomes.
• Drive accountability across stakeholders and ensure commitments are met.
• Utilize Monday.com and other enterprise tools to manage workflows, reporting, and execution visibility.
• Champion responsible use of AI to improve project planning, status reporting, workflow documentation, meeting preparation, and team productivity.
• Support portfolio planning, prioritization, and resource discussions across the PMO.
• Contribute to PMO standards, templates, reporting, and continuous improvement efforts.
• Identify opportunities to simplify processes and improve how work gets done across Marketing.

The Skills You Bring

• 6 years of project management, program management, marketing operations, creative operations, consulting, or related experience.
• Experience leading complex, cross-functional initiatives with multiple stakeholders and competing priorities.
• Demonstrated ability to drive accountability and results through influence rather than authority.
• Strong interest in building a long-term career in project management, delivery management, or PMO leadership.
• Strong project planning, risk management, problem-solving, and decision facilitation skills.
• Executive presence with experience presenting status, risks, recommendations, and tradeoffs to senior leaders.
• Exceptional stakeholder management and communication skills.
• Ability to translate ambiguity into clear plans and actionable next steps.
• Experience managing integrated marketing campaigns, launches, brand initiatives, or large-scale organizational projects.
• Experience using enterprise work management platforms such as Monday.com, Jira, Asana, Smartsheet, or similar tools.
• Curiosity and practical experience applying AI or automation tools to improve productivity, communication, planning, or reporting.
• Strong organizational skills and the ability to manage multiple high-priority initiatives simultaneously.
• Bachelor's degree in business, Marketing, Communications, Project Management, or related field.

Preferred Qualifications

• Marketing, creative operations, agency, or marketing operations experience.
• Financial services or other regulated industry experience.
• Experience managing agency relationships and external partners.
• Experience improving processes, workflows, and ways of working.
• PMP, CAPM, Agile, Scrum, or similar project management certification.

Minimum Qualifications

• 7 years of relevant experience or equivalent combination of education and experience
• High school Diploma or GED equivalent

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).

Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.

Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.

Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.

Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.

Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

To view more detailed information about Ally's Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

In accordance with the Americans with Disabilities Act, if after review of the position expectations, you believe that you may need a medical accommodation to fulfill the duties of this role, please email [e-mail] with details of your accommodation request.

Base Pay Range

$90,000.00 - $150,000.00

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation

This position is eligible to participate in our annual incentive plan.

We all work better as allies. Join a team that thrives on doing it right --- whether we're helping people live their best financial lives or helping each other grow in our careers.

We're a leading financial services company serving over 11M customers through banking, auto financing, insurance and investment services. Our team's approach of celebrating differences and lifting each other up is consistently recognized on Fortune's 100 Best Companies to Work For list. Here, you'll find people who care about doing work that matters and making an impact in the communities we serve. Good enough is never enough for us --- we're always looking for ways to be better, together.

CCPA Notice (https://www.ally.com/content/dam/pdf/corporate/ally_careers_ccpa_disclosures_ca_residents.pdf)