Programmatic Media Manager: DSP Strategy & Optimization

twentysix; Chicago (IL); Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a leading agency, seeks a Media Manager, Programmatic to build, activate, and optimize programmatic campaigns for a major automotive client. You will analyze performance data, create client-facing reports, and support tagging and tracking efforts.

You’ll contribute to cross-channel campaigns, collaborate with teams, and present insights to clients. A background in digital programmatic media and experience with DSPs is required, with a hybrid office schedule.

Qualifications

• About 1-3 years in digital with a focus in Programmatic Media, agency experience required.
• Experience in DSPs such as DV360 or TheTradeDesk required.
• Understanding of traditional banners, mobile, video, social and cross device media tactics.
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.
• Strong software use skills including in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access) and aptitude to quickly learn new tools.

Responsibilities

• Working in multiple DSPs such as DV360 and TheTradeDesk.
• Management of client campaigns including; strategy, issuing RFPs, managing optimization, trafficking and reporting to assure client success.
• Creates and refines internal and client-facing performance reports and in-depth analyses of marketing campaigns.
• Provides frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Presents recommendations to managers, clients and prospects.
• Assists in the management of tagging and tracking URLs.
• Executes media plans within DSPs, publishers, networks, and managed partner relationships.

Skills

Campaign management

Programmatic media

DV360

TheTradeDesk

Data analysis

Attention to detail

Team collaboration

Strong communication

Tools

DV360

TheTradeDesk

DCM Trafficking

Job description

VML, a leading agency, seeks a Media Manager, Programmatic to build, activate, and optimize programmatic campaigns for a major automotive client. You will analyze performance data, create client-facing reports, and support tagging and tracking efforts.

You’ll contribute to cross-channel campaigns, collaborate with teams, and present insights to clients. A background in digital programmatic media and experience with DSPs is required, with a hybrid office schedule.