Programmatic Strategy Lead

Mindshare; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical Insurance

Retirement Plans

Vision & Dental

Paid Time Off

Employee Discounts

Mental Health Days

Job summary

WPP Media in the United States seeks an Associate Director, Programmatic to lead day-to-day programmatic operations, provide strategic direction, and mentor staff within the team.

You will guide DSP strategies across DV360, The Trade Desk, Amazon DSP, and Yahoo DSP, coordinate cross-disciplinary partners, and ensure client objectives are met through data-driven, innovative media plans. The role offers a hybrid in-office arrangement with roughly four days on-site.

Qualifications

• Bachelor's Degree or equivalent professional work experience.
• 5+ years experience planning/buying across major Demand-Side Platforms (DSPs).
• Significant client-facing and relationship management experience.
• Prior agency experience is highly desirable.

Responsibilities

• Formulate programmatic strategy aligned with client objectives.
• Lead and mentor Associates/Managers on strategic programmatic efforts.
• Define tactical programmatic strategies and media plans across the media mix.
• Evaluate performance of team members and drive operational efficiency.
• Coordinate with disciplines, partners, and other agencies to integrate efforts.
• Keep senior management informed of opportunities, risks, and health of the business.

Skills

Programmatic strategy

Team leadership

Client relationship mgmt

DSPs (DV360, The Trade Desk, Amazon, Y

Ad servers & verification

SSPs & Identity/Data

Cross-agency collaboration

Data-driven optimization

Education

Bachelor's Degree or equivalent

Tools

Campaign Manager 360

IAS/DoubleVerify/MOAT

Job description

WPP Media in the United States seeks an Associate Director, Programmatic to lead day-to-day programmatic operations, provide strategic direction, and mentor staff within the team.

You will guide DSP strategies across DV360, The Trade Desk, Amazon DSP, and Yahoo DSP, coordinate cross-disciplinary partners, and ensure client objectives are met through data-driven, innovative media plans. The role offers a hybrid in-office arrangement with roughly four days on-site.