Programmatic Strategy Associate - Cross-Channel Campaigns

GoodApple; City of Niagara Falls (NY); On-site; USD 40,000 - 60,000; Full time

Job summary

Good Apple is seeking an Assistant Strategist, Programmatic, to join our team. You will help manage cross-channel programmatic campaigns, learn audience-based media planning, and collaborate with SEM, Paid Social, and Analytics.

The role focuses on learning DSP platforms like Trade Desk and DV360, delivering summaries, and developing technical skills in ad tech, with an entrepreneurial, detail‑oriented mindset and strong written and oral communication.

Qualifications

• Bachelor’s degree or equivalent in a quantitative field.
• Strong interest in Digital Media and advertising tech.
• Solid problem-solving and analytics skills; GA a plus.
• Advanced Excel/PowerPoint/Google Suite skills; pivot tables & charts familiar.
• Experience learning and mastering complex software platforms.
• Interest in pharma and e-commerce brands.
• Digital advertising certifications are a plus.

Responsibilities

• Develop, launch and optimize cross-channel campaigns on DSPs like Trade Desk and DV360.
• Provide reliable daily, weekly, and monthly campaign reporting.
• Monitor real-time data and adjust campaigns to improve performance.
• Launch campaigns across platforms and help develop bidding strategies.
• Learn ad operations to ensure creative specs meet policy.
• Collaborate with partners and analytics to resolve issues.
• Perform monthly accruals and update spend projections.
• Write POVs and summaries of industry events and partner updates.
• Develop skills in ad tech platforms and data partners.

Skills

Curiosity

Attention to detail

Time management

Technical aptitude

Entrepreneurial spirit

Critical thinking

Concise communication

Education

Bachelor’s Degree or equivalent (quantitative/analytical)

Tools

Excel

PowerPoint

Google Analytics

Google Suite

Trade Desk

DV360

Job description

Good Apple is seeking an Assistant Strategist, Programmatic, to join our team. You will help manage cross-channel programmatic campaigns, learn audience-based media planning, and collaborate with SEM, Paid Social, and Analytics.

The role focuses on learning DSP platforms like Trade Desk and DV360, delivering summaries, and developing technical skills in ad tech, with an entrepreneurial, detail‑oriented mindset and strong written and oral communication.