Strategic Media Planner & Partner Lead

Good Apple; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Good Apple seeks a skilled Media Planner to develop and manage multi-channel media strategies, collaborate with analytics teams, and present plans to clients. This role emphasizes attention to detail, strong communication, and proactive optimization.

You will lead day-to-day plan execution, coordinate across channels, manage budgets, and nurture relationships with publishers to maximize campaign performance. QA tracking and IOs will be part of your responsibilities.

Qualifications

• Strong time management skills and ability to meet deadlines.
• Problem solver who contributes creative solutions and ideas.
• Attention to detail and accuracy across communications and campaign execution elements.

Responsibilities

• Develops and refines media strategy and plan under supervision.
• Performs landscape and audience research using GA tools.
• Leads cross-channel brainstorms to generate ideas and RFP lists.
• Writes RFPs and evaluates partner proposals with criteria.
• Coordinates with channels to build and defend media plan recommendations.
• Manages plan presentations and incorporates client feedback.
• Day-to-day plan execution and budget management with cross-channel collaboration.
• Oversees billing, IOs, brand safety and QA of campaign assets.
• Maintains asset libraries and provides campaign performance reports.
• Builds strong partner relationships and negotiates favorable terms.
• Trains and mentors junior planners and AMP staff.
• Tracks and reports on campaign performance and insights.
• Identifies opportunities for innovation and testing.

Skills

Time management

Problem solving

Attention to detail

Job description

Good Apple seeks a skilled Media Planner to develop and manage multi-channel media strategies, collaborate with analytics teams, and present plans to clients. This role emphasizes attention to detail, strong communication, and proactive optimization.

You will lead day-to-day plan execution, coordinate across channels, manage budgets, and nurture relationships with publishers to maximize campaign performance. QA tracking and IOs will be part of your responsibilities.