Associate Director, Programmatic Excellence

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Paid time off

Healthcare benefits

Work Your World program

Wellness programs

Competitive compensation

Job summary

Starcom is seeking an Associate Director, Programmatic to lead a team in executing and optimizing programmatic campaigns. You will guide tactical execution across DSPs, partner with analytics, and communicate strategies to clients while driving innovation and efficiency.

You will mentor junior staff, develop cross-channel capabilities, and leverage AI tools to enhance activation performance and programmatic best practices.

Qualifications

• 5+ years in programmatic media with leadership experience.
• Proven ability to design and execute strategic media plans.
• Strong analytical skills to translate data into insights.
• Experience with DSPs, DMPs, and privacy trends.

Responsibilities

• Oversee programmatic campaign execution across DSP/DMP platforms.
• Communicate digital strategies and rationale to clients and teams.
• Maintain strong client relationships with performance insights.
• Collaborate on strategic POVs and platform updates.
• Partner with analytics to identify optimization opportunities.
• Coach and mentor the team on optimization and reporting.

Skills

Team leadership

Client communication

Analytical skills

Strategic thinking

Mentoring

Tools

The Trade Desk

DV360

Yahoo DSP

Amazon DSP

Looker

Tableau

GA4

CM360

Job description

Starcom is seeking an Associate Director, Programmatic to lead a team in executing and optimizing programmatic campaigns. You will guide tactical execution across DSPs, partner with analytics, and communicate strategies to clients while driving innovation and efficiency.

You will mentor junior staff, develop cross-channel capabilities, and leverage AI tools to enhance activation performance and programmatic best practices.