Programmatic Strategy & Activation Manager

Adelphi Group; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Omnicom Media in New York is seeking a proactive media business development professional to support growth teams and the Orion Select offering.

You will analyze performance data, prepare case studies, manage campaign activations, and collaborate across teams and with third-party partners like Kinesso.

This role emphasizes relationship building, negotiation, and a hands-on approach to optimizing programmatic solutions for existing clients and new business.

Qualifications

• Proven track-record of successfully seeking out and curating new business relationships.
• Capable of assessing and rank issues and tasks in order of importance for action.
• Experience in Data Analysis and cross-functional collaboration.
• Experience in Project and Account Management.
• Experienced communicator – concise and clear in emails, presentations, reports.

Responsibilities

• Support Growth teams and Orion Strategic Business Development in ideating and packaging innovative programmatic solutions.
• Support Orion Select client pitching with historical data, case studies, and material libraries.
• Manage activation of Orion Select campaigns: optimize plans, set up campaigns, and post-campaign reporting.
• Coordinate activation for campaigns via third parties such as Kinesso and managed services.
• Identify needs and share with negotiation teams.
• Participate in ideation and negotiation of product and commercial opportunities with tech and publisher partners.

Skills

Business development

Relationship building

Ad tech platforms

Data analysis

Project management

Communication

Negotiation

Cross-team collaboration

Client pitching

Tools

Kinesso

Analytics tools

Campaign management tools

Job description

Omnicom Media in New York is seeking a proactive media business development professional to support growth teams and the Orion Select offering.

You will analyze performance data, prepare case studies, manage campaign activations, and collaborate across teams and with third-party partners like Kinesso.

This role emphasizes relationship building, negotiation, and a hands-on approach to optimizing programmatic solutions for existing clients and new business.