Programmatic Media Manager: Strategy & Activation

L'Oreal USA, Inc; New York (NY); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, Dental, Vision insurance

401K and Pension Plan

Paid time off

Job summary

L'Oréal USA, Inc. in New York (Hudson Yards) seeks an Assistant Manager, Programmatic Media to lead campaign strategy and activation across DV360, The Trade Desk and YouTube.

You will collaborate with planning teams, manage day-to-day programmatic inventory, and deliver insights through Excel-based dashboards. Reporting to the Division POD Lead - Programmatic Media, you will partner with brand teams and external media partners to optimize performance, ensure timely launches, and scale campaigns

Qualifications

• 2-4 years buy-side, in-platform DSP experience across formats
• Experience reporting on DV360 and The Trade Desk, YouTube (DV360) preferred
• Experience with DCM, Innovid, IAS, Google Analytics, and other tracking solutions
• Strong Excel skills including VLOOKUP and Pivot Tables
• Excellent organizational and time-management abilities

Responsibilities

• Lead strategy, planning and activation for programmatic campaigns
• Serve as primary contact for brand team counterparts
• Scale data strategy within programmatic to maximize results
• Collaborate with external media agency teams for planning, reporting and billing alignment
• Manage day-to-day programmatic inventory, pacing, performance and troubleshooting
• Partner with ad tech platforms and publishers for campaigns
• Prepare and present reporting to brand partners with actionable insights
• Create Excel workbooks to visualize campaign performance
• Oversee DSP integrations (DV360, The Trade Desk, Amazon) and tags
• Ensure campaigns launch on time and at scale across all tactics

Skills

Strategic thinking

Attention to detail

Problem solving

Time management

Team collaboration

Tools

DV360

The Trade Desk

Google Analytics

DCM/Innovid/IAS

Excel (VLOOKUP, Pivot Tables)

Job description

L'Oréal USA, Inc. in New York (Hudson Yards) seeks an Assistant Manager, Programmatic Media to lead campaign strategy and activation across DV360, The Trade Desk and YouTube.

You will collaborate with planning teams, manage day-to-day programmatic inventory, and deliver insights through Excel-based dashboards. Reporting to the Division POD Lead - Programmatic Media, you will partner with brand teams and external media partners to optimize performance, ensure timely launches, and scale campaigns