Assistant Manager, Luxury Paid Social & Digital Media

L'Oréal; New York (NY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid Work Policy

Medical, Dental, Vision

401K, Pension Plan

Paid Time Off

Discounted products

Job summary

L’Oréal in New York, NY (USA HQ – Hudson Yards) is seeking an Assistant Manager, Paid Social/Digital Media Planning to lead paid social media investment for select Luxury Division brands. You’ll partner with brand marketing, digital, and media teams to shape the overall communication strategy and execute media plans.

The role requires collaboration across Marketing, eCommerce, PR, and finance, with a strong emphasis on ROI, experimentation, and data-driven insights to guide strategic decisions.

Qualifications

• 2-5 years of experience in managing digital media for high volume B2C/CPG
• Hands-on experience with Social Media advertising platforms (Meta required; TikTok, Snapchat, Pinterest a plus)
• Knowledge of web analytics platforms, especially Google Analytics
• Advanced Excel skills with pivot tables, formulas, modeling, forecasting, and budget management
• Strong knowledge of current digital media trends, strategies, and techniques
• Entrepreneurial spirit, attention to detail, customer-service orientation, creativity in problem-solving
• Ability to identify, scope and implement digital media campaigns meeting ROI goals
• Proficiency in digital media KPIs, tracking and online analytics across multiple channels

Responsibilities

• Develop media plans and partner strategies for paid social across luxury division brands
• Collaborate with brand marketing, digital, and media teams on overall brand communication strategy
• Optimize bidding objectives, audiences, ad formats, and creative across platforms
• Measure ROI and design experiments to assess media performance and insights
• Bridge data science and business insights to communicate findings across the organization

Skills

Social Advertising Platforms

Meta Advertising

Google Analytics

Excel

Budget Management

Campaign Optimization

Education

Bachelor's degree

Tools

Google Analytics

Job description

L’Oréal in New York, NY (USA HQ – Hudson Yards) is seeking an Assistant Manager, Paid Social/Digital Media Planning to lead paid social media investment for select Luxury Division brands. You’ll partner with brand marketing, digital, and media teams to shape the overall communication strategy and execute media plans.

The role requires collaboration across Marketing, eCommerce, PR, and finance, with a strong emphasis on ROI, experimentation, and data-driven insights to guide strategic decisions.