Assistant Manager - Programmatic Media (CDMO)

L'Oréal; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Hybrid work policy (3 days in office)

Medical, dental, vision

401K

Monthly mobile allowance

Learning & development

Job summary

L’Oréal USA’s leDesk programmatic trading desk seeks an Assistant Manager, Programmatic Media to execute strategic campaigns and optimize performance for key divisions. You will partner with planning teams, brand partners, and external agencies to drive data-driven activations and reporting.

The role requires 2–4 years in buy-side programmatic, strong DV360/Trade Desk skills, YouTube DV360 experience, and advanced Excel. Hybrid office work in NYC is supported.

Qualifications

• Desired 2–4 years buy-side, in-platform DSP experience with programmatic across display, video, audio formats.
• Experience managing and reporting campaigns in DV360 and/or The Trade Desk, especially YouTube via DV360.
• Experience with DCM, Innovid, IAS, Google Analytics and other 3rd party tracking solutions.
• Strong Excel skills including VLOOKUP and Pivot Tables.
• Attention to detail and strong problem-solving ability.
• Ability to work independently and collaborate with teammates and stakeholders.

Responsibilities

• Lead strategy, planning and activation for programmatic campaigns across channels.
• Act as main contact for brand team counterparts and cross-functional partners.
• Own data strategy integration and reporting to maximize campaign performance.
• Manage day-to-day programmatic inventory, pacing, and optimization across DSPs.
• Collaborate with ad tech platforms, publishers, and agencies for insights and execution.
• Create and present clear campaign reports and case studies for stakeholders.

Skills

DSP experience

DV360

The Trade Desk

YouTube via DV360

Google Analytics

DCM

Innovid

IAS

Pivot Tables

VLOOKUP

Excel

Problem solving

Attention to detail

Work independently

Stakeholder collaboration

Tools

DV360

The Trade Desk

Google Analytics

Innovid

IAS

DCM

Job description

Job Title: Assistant Manager, Programmatic Media

Function: Digital Media

Location: NYC (Hudson Yards)

Reports To: Division POD Lead – Programmatic Media

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group’s business. At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team! L’Oréal USA’s programmatic trading desk (leDesk) leverages best-in-class programmatic media through a high-functioning and integrated team to drive business-building performance via data-driven activations and breakthrough innovation. The Assistant Manager, Programmatic Media will execute strategic campaigns for key business divisions. Programmatic Traders/Cross-Strategists are the go-to resource for campaign activation, optimization, and reporting. This role will act as dedicated support to execute and plan these in-house campaigns. This role will report directly to the Senior Manager on the corresponding business division within leDesk.

What You Will Do

• Lead the strategy, planning and activation for programmatic campaigns while collaborating with planning counterparts on the overall omnichannel planning and strategy
• Serve as the main point of contact for brand team counterparts
• Strategize, apply and scale L’Oréal data strategy within programmatic to maximize results
• Partner with integrated external media agency teams for synergistic learnings, media plans, reporting, billing alignment and other strategic deliverables
• Manage day-to-day flow of programmatic inventory including pacing, performance, and troubleshooting for open exchange, YouTube, PMP/PG deals, etc.
• Engage in collaborative partnership with ad tech platform and/or publisher vendors for campaigns
• Compile and present reporting data to brand partners/internal stakeholders at a regular cadence, and deliver wrap-up reports and case studies with clear implications for current and future campaigns
• Create Excel workbooks that map and visualize data to help organize our campaign performance into actionable insights
• Work directly with media agency personnel for campaign implementation (ex. ad-serving, trafficking, billing) across all aspects of programmatic media campaigns
• Lead implementation of creative and tags in any/all DSP partners (DV360, The Trade Desk, Amazon)
• Own trading in multiple programmatic DSPs with an understanding of campaign management and optimization strategy (bid management, tactic, audience analysis, etc.)
• Responsible for ensuring campaigns launch on time, at scale, across all tactics and partners
• Take ownership of deliverables, manage campaigns independently, and effectively prioritize to deliver strong results
• Regularly assess current processes and provide solutions to improve efficiency through process optimization
• Demonstrate problem-solving ability
• Escalate and provide solutions for campaign challenges and/or stakeholder questions appropriately
• The role requires ongoing collaboration with multiple internal & external stakeholders including but not limited to the division CDMO, global stakeholders, finance, and other LUSA leadership

What We Are Looking For

• Desired 2-4 years buy-side, in-platform DSP experience with programmatic across various formats (display, video, audio, etc.), preferably in a media agency environment
• Experience managing and reporting on campaigns in DV360 and/or Trade Desk, and especially YouTube (via DV360)
• Experience with DCM, Innovid, IAS, Google Analytics and other 3rd party tracking solutions
• Strong competency in Excel including VLOOKUP and Pivot Tables
• Strong attention to detail is a must
• Demonstrates problem-solving ability
• Accountability and flexibility in working with team leaders and key stakeholders
• Interest in beauty, product marketing, or digital marketing more broadly is a plus
• Exceptional organizational and time management skills to manage multiple workstreams at once
• Ability to work independently, as well as collaboratively in a team environment
• Essential Physical Requirements: Must be able to work in an office environment
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full‑time employees.
• Authorization to work in the United States on a full‑time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

What’s In It For You

• Salary Range: (The actual compensation will depend on a variety of job‑related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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