Programmatic Media Lead (GA4, DV360) – On-Site in Miami

Unique Vacations, Inc.; Miami (FL); Vor Ort; USD 80.000 - 110.000; Vollzeit

Benefits dieser Stelle

Health

Vision

Employer paid life insurance

STD/LTD

Sick days

9 Holidays

Tuition assistance

Parental leave

401K plan with match

Zusammenfassung

Unique Vacations, Inc. is seeking a Digital Media Manager to drive paid media, with a strong emphasis on programmatic campaigns and GA4 analytics. This on-site role in Miami collaborates with leadership, agencies, and cross-functional teams to deliver results.

The ideal candidate will lead a Digital Marketing Specialist, optimize DV360 campaigns, and align media mix with business goals while traveling as needed.

Qualifikationen

• Bachelor’s degree in Marketing or related field.
• 3+ years in advertising/marketing agency or similar role.
• Experience with programmatic channels and analytics.

Aufgaben

• Create and manage programmatic campaigns across networks.
• Optimize bids and budgets for performance.
• Analyze GA4 data to inform strategy and reporting.
• Collaborate with leadership and partners on goals.
• Train and oversee a Digital Marketing Specialist.

Kenntnisse

Programmatic Ads

DV360

GA4

Analytics

Campaign optimization

Audience building

Reporting

Tagging & Tracking

Vendor management

Leadership

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

DV360

GA4

GTM

Google Ads

Jobbeschreibung

Unique Vacations, Inc. is seeking a Digital Media Manager to drive paid media, with a strong emphasis on programmatic campaigns and GA4 analytics. This on-site role in Miami collaborates with leadership, agencies, and cross-functional teams to deliver results.

The ideal candidate will lead a Digital Marketing Specialist, optimize DV360 campaigns, and align media mix with business goals while traveling as needed.