Digital Media Manager

ADP, Inc.; Miami (FL); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health

Vision

Employer paid life insurance

STD/LTD

Sick days

9 Holidays

Tuition assistance

Parental leave

401K plan with match

Job summary

Unique Vacations, Inc. is seeking a Digital Media Manager to drive paid media, with a strong emphasis on programmatic campaigns and GA4 analytics. This on-site role in Miami collaborates with leadership, agencies, and cross-functional teams to deliver results.

The ideal candidate will lead a Digital Marketing Specialist, optimize DV360 campaigns, and align media mix with business goals while traveling as needed.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in advertising/marketing agency or similar role.
• Experience with programmatic channels and analytics.

Responsibilities

• Create and manage programmatic campaigns across networks.
• Optimize bids and budgets for performance.
• Analyze GA4 data to inform strategy and reporting.
• Collaborate with leadership and partners on goals.
• Train and oversee a Digital Marketing Specialist.

Skills

Programmatic Ads

DV360

GA4

Analytics

Campaign optimization

Audience building

Reporting

Tagging & Tracking

Vendor management

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

DV360

GA4

GTM

Google Ads

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Media Manager

Digital Marketing Full Time Management Miami, FL, US

DO WHAT YOU LOVE!

Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resortsand Beaches Resorts -- is seeking a forward-thinking Digital Media Manager to join its remarkable Miami-based, in-house team.

WHO ARE WE?

Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts.

We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want!

LOCATION REQUIREMENT – PLEASE READ BEFORE APPLYING

This is NOT a remote position. This position is based in Miami, Florida and requires an on-site presence. Candidates must be available to work locally in Miami and attend off-site activities as required. International travel may be required as needed.

JOB DESCRIPTION:

The Digital Media Manager drives revenue growth across paid media channels, with a strong focus on programmatic tactics. This role requires solid GA4 experience to interpret performance data and guide optimization strategies. The ideal candidate understands how paid media fits into the broader digital marketing mix and can optimize across programmatic platforms, including DV360. The position also includes managing and training a Digital Marketing Specialist to ensure strong campaign execution. The manager will collaborate closely with leadership, agency partners, and cross-functional teams to align priorities and deliver results.

JOB ROLES AND RESPONSIBILITIES:

• Possess deep knowledge of digital performance media channels (Social, Video & Programmatic Display, and Meta) platforms, tactics and data strategy.
• Manage daily operations of Programmatic Advertising
• Create, launch, test, and manage programmatic campaigns across various networks
• Drive campaign development, bid strategies, optimization, and channel management.
• Build customer audience lists (1st person to similar/lookalike audiences)
• Own performance of paid media campaigns and internal reporting weekly
• Ability to utilize data and customer insights, analytics to make decisions, recommendations, and hypotheses about customer behaviors
• Understand campaign automation connecting API’s and Scripts for smoother marketing approaches
• Identify and analyze competitor techniques, as well as benchmark performance against competitors.
• Proven ability to analyze GA4 reports, interpret user behavior, and translate insights into actionable marketing or product recommendations.
• Experience building exploration reports, funnels, and audiences within GA4 for campaign targeting and performance optimization.
• Strong understanding of GA4 data models, including events-based tracking, engagement metrics, and attribution reporting.
• Ability to collaborate with developers to implement tracking plans, validate tags, and troubleshoot data quality issues using GA4 and GTM.

COMPETENCE REQUIREMENTS:

T o perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications include:

• Must be available to travel 5 % or more based on business needs
• Proven Programmatic experience and success managing Google and Microsoft Display Ads
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up to date with the latest trends and best practices in Programmatic marketing
• Experience with Google AdWords
• Minimum 2 years of hands‑on experience with Google Analytics 4 (GA4)
• Minimum 2 years of experience managing a junior‑level employee
• Experience managing a medium-large brand
• Ability to work with and lead external vendor/partner relationships including negotiating contracts and terms
• Excellent time management, organizational, communication, and analytical skills
• Understands campaign objectives/strategy and able to present insight in reports to clients as well as field/anticipate questions.
• Experience managing Dv360 campaigns required
• DV360 experience highly preferred

EXPERIENCE:

Outlined below are the academic qualifications and length and type of experience deemed necessary by Unique Vacations Inc. in order to perform the role of Digital Media Managercompetently.

• Education: Bachelor’s degree in Marketing or related field
• Experience: 3 years minimum in advertising agency or similar marketing role experience, preferably travel industry related

BENEFITS:

We offer a full benefits package including:

• Health
• Vision
• Employer paid life insurance, STD, and LTD
• Sick days
• 9 Holidays
• Tuition assistance
• Parental leave
• 401K plan with a generous company match

Additional perk: After 6 months of continuous employment, you may visit the resorts we represent at a discounted rate.

Once you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first‑hand what makes us so passionate and most of all so “Unique”.

ABOUT UNIQUE VACATIONS:

Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts.

Designed for couples in love, Sandals Resorts boasts 19 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos.

We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands.