Programmatic Media Director, Investments & Local Markets

CMIUS Critical Mass (U.S.) Inc; United States; Sur place; USD 120 000 - 150 000; Plein temps

Résumé du poste

Critical Mass is hiring a Performance Media Associate Director, Investment, to lead programmatic media strategies for the financial services industry. You will oversee the setup, trafficking, and optimization of programmatic campaigns across DSPs, including DV360 and The Trade Desk, with a strong emphasis on local market activation.

You will mentor a team, drive best practices, and coordinate with internal partners to deliver across display, video, and CTV.

Qualifications

• 6+ years of media experience, including 3-4 years in programmatic media buying.
• Strong proficiency in trafficking and reporting, with experience in DV360, TTD, Google, and Adobe.
• Experience managing video campaigns, specifically in CTV and online video marketing; Innovid experience is a plus.
• Leadership experience overseeing a team across multiple markets and campaigns.

Responsabilités

• Lead the development and execution of programmatic media strategies for a financial services company.
• Oversee setup, trafficking, and optimization of campaigns across DSPs (DV360, TTD, Yahoo, Amazon).
• Manage media buying and digital advertising strategies across display, video, and CTV with local market activation.
• Act as primary client contact, provide updates and strategic recommendations.
• Oversee performance and optimize campaigns to meet client objectives.
• Mentor and lead a team of associates across cross-functional partners.

Connaissances

Programmatic strategy

Team leadership

Client management

Campaign optimization

Trafficking & reporting

Outils

DV360

The Trade Desk

Google Ads

Adobe

Innovid

Yahoo

Description du poste

Critical Mass is hiring a Performance Media Associate Director, Investment, to lead programmatic media strategies for the financial services industry. You will oversee the setup, trafficking, and optimization of programmatic campaigns across DSPs, including DV360 and The Trade Desk, with a strong emphasis on local market activation.

You will mentor a team, drive best practices, and coordinate with internal partners to deliver across display, video, and CTV.