Programmatic Marketing Activation Lead

Salt Digital Recruitment; Culver City (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Salt, a global technology company, is seeking a Digital Marketing Programmatic Activation Specialist in Culver City for a 1-year hybrid contract. You will lead the tactical planning, launch, and optimization of programmatic campaigns across DSPs like The Trade Desk, DV360, and Google Ads.

You will analyze data to improve performance, collaborate with marketing, product, and data teams, and provide insights and actionable recommendations to stakeholders at all levels.

Qualifications

• 4+ years in media agencies or DSP platforms.
• 2
• At least 3 years in media buying.
• 3
• Bachelor’s degree required; DoubleClick certification preferred.
• 4

Responsibilities

• Lead planning, launch, and optimization of programmatic campaigns across DSPs.
• Drive campaign performance via data analysis, optimization levers, and testing.
• Collaborate with strategists, agencies, product, and data teams to deliver end-to-end campaigns.
• Provide insights, performance reports, and actionable recommendations to stakeholders.
• Define success metrics and tell data-driven stories to guide decisions.

Skills

Programmatic activation

Media planning

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Google Ads

SSP platforms

Excel

Tableau

Keynote

Job description

Salt, a global technology company, is seeking a Digital Marketing Programmatic Activation Specialist in Culver City for a 1-year hybrid contract. You will lead the tactical planning, launch, and optimization of programmatic campaigns across DSPs like The Trade Desk, DV360, and Google Ads.

You will analyze data to improve performance, collaborate with marketing, product, and data teams, and provide insights and actionable recommendations to stakeholders at all levels.