Digital Marketing Programmatic Activation Specialist

Salt; Culver City (CA); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Salt, a global technology company, is seeking a Digital Marketing Programmatic Activation Specialist in Culver City for a 1-year hybrid contract. You will lead the tactical planning, launch, and optimization of programmatic campaigns across DSPs like The Trade Desk, DV360, and Google Ads.

You will analyze data to improve performance, collaborate with marketing, product, and data teams, and provide insights and actionable recommendations to stakeholders at all levels.

Qualifications

• 4+ years in media agencies or DSP platforms.
• 2
• At least 3 years in media buying.
• 3
• Bachelor’s degree required; DoubleClick certification preferred.
• 4

Responsibilities

• Lead planning, launch, and optimization of programmatic campaigns across DSPs.
• Drive campaign performance via data analysis, optimization levers, and testing.
• Collaborate with strategists, agencies, product, and data teams to deliver end-to-end campaigns.
• Provide insights, performance reports, and actionable recommendations to stakeholders.
• Define success metrics and tell data-driven stories to guide decisions.

Skills

Programmatic activation

Media planning

Data analysis

Cross-functional collaboration

Communication

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Google Ads

SSP platforms

Excel

Tableau

Keynote

Job description

(Contract - 1 year) Hybrid - Culver City, California We at Salt are excited to present this opportunity for a Digital Marketing Programmatic Activation Specialist to join the Digital Marketing team of a leading global technology company in Culver City, Los Angeles. This is your chance to be part of a highly dynamic team, working on innovative marketing strategies that reach audiences worldwide.

What You’ll Do:

• Lead the tactical planning, launch, and optimization of programmatic media campaigns across DSP platforms such as The Trade Desk, DV360, and Adwords.
• Drive campaign performance through in-depth data analysis, optimization levers, and testing strategies.
• Collaborate with marketing strategists, media agencies, product, and data teams to deliver full-cycle campaign execution.
• Provide insights, performance reports, and actionable recommendations to stakeholders at all levels.
• Contribute to defining success metrics and storytelling through data-driven marketing.

Who You Are:

• A digital media professional with 4+ years of experience in media agencies or DSP platforms, and at least 3 year in media buying.
• Highly skilled in DSP platforms (The Trade Desk, DV360, Adwords) with expertise in display and video buying.
• Experienced with SSPs, ad exchanges, and private marketplace setups.
• Strong understanding of optimization techniques, testing methodologies, and third-party brand safety tools (IAS, MOAT, DV).
• Proficient in Excel, Tableau, and Keynote, with advanced data analysis and visualization skills.
• A clear and persuasive communicator who thrives in cross-functional collaboration.
• Passionate about digital media, with a curiosity to explore new trends and platforms.

What We’re Looking For:

• Proven track record in managing programmatic activations at scale.
• Strategic mindset with the ability to translate insights into measurable outcomes.
• Strong organizational skills with the ability to juggle multiple priorities and meet tight deadlines.
• A background in subscription-based businesses is a plus.
• Bachelor’s degree required; DoubleClick certification preferred.