Programmatic Growth & Analytics Analyst

The New York Times; New York (NY); Hybrid; USD 75,000 - 88,000; Full time

Job summary

The New York Times is seeking a Programmatic Analyst to drive growth in NYT programmatic revenue. You will be the daily contact with supply side partners and support the sales team in programmatic conversations, helping optimize and expand opportunities.

This hybrid role is based in our New York headquarters with an expectation of being in the office about three days per week. The candidate will collaborate with Business Analytics for frequent, accurate insights on programmatic optimizations.

Qualifications

• 2+ years of experience in digital advertising or media.
• 1+ years working with DMPs, ad exchanges, agency trading desks, DSPs and SSPs.
• Experience with reporting and data visualization tools such as Tableau, Double Verify, Mode, or STAQ.

Responsibilities

• Manage daily programmatic platform management and operations, including rule and deal optimizations, ad quality enforcement, and troubleshooting.
• Assist the sales and planning teams with deal creation and health checks to ensure ideal performance.
• Partner with the Sales team to help assist and recommend programmatic inventory and targeting solutions.
• Maintain relationships with ad exchanges and supply side platforms (SSPs).
• Be an internal expert on programmatic business trends, new technologies and best practices.
• Deploy and maintain programmatic technology solutions by testing partner header bidding, price rules, and deal capabilities.
• Browse site content to ensure client ads are delivering as expected.

Skills

Digital advertising experience

Data analysis

Tools

Tableau

DoubleVerify

Mode

STAQ

Job description

The New York Times is seeking a Programmatic Analyst to drive growth in NYT programmatic revenue. You will be the daily contact with supply side partners and support the sales team in programmatic conversations, helping optimize and expand opportunities.

This hybrid role is based in our New York headquarters with an expectation of being in the office about three days per week. The candidate will collaborate with Business Analytics for frequent, accurate insights on programmatic optimizations.