Programmatic & Emerging Media Lead

Avocado Green Brands; United States; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical benefits

401(k) with employer match

PTO

Volunteer days

Employee product discount

Annual Bonus Plan

Training and Tools

Wellness Program

Referral Bonus

Opportunity to grow

Job summary

Avocado Green Brands seeks a Director of Programmatic & Emerging Media to own and optimize our programmatic, audio, and new-channel portfolio. This senior individual contributor role reports to the VP of Digital Marketing and requires hands-on leadership without direct reports.

You will consolidate vendors, set strategy, run buys, and build a rigorous measurement framework that ties investment to business outcomes. Hybrid or remote within the U.S. with preference for CA/NY collaboration.

Qualifications

• 5-8 years of programmatic, media buying or performance marketing experience.
• Hands-on expertise in audio and programmatic display; self-serve CTV/OTT and OOH preferred.
• Fluency with DSPs, PMPs, and DMPs; strong data targeting knowledge.
• Proven ability to manage budgets and vendor relationships independently.

Responsibilities

• Own audio program development, vendor relationships, and performance optimization across the audio ecosystem.
• Consolidate vendors, internalize buying, and drive channel-level optimization and measurement.
• Develop data-driven programmatic display, self-serve CTV/OTT, and emerging channel strategies.
• Establish targeting, audience segmentation, and creative trafficking across platforms.
• Build and own the attribution/measurement framework linking spend to business outcomes.
• Lead reporting dashboards and provide direct channel insights to senior leadership.

Skills

Programmatic media

Audio advertising

DSPs & DMPs

Vendor management

Data-driven decision making

Job description

Avocado Green Brands seeks a Director of Programmatic & Emerging Media to own and optimize our programmatic, audio, and new-channel portfolio. This senior individual contributor role reports to the VP of Digital Marketing and requires hands-on leadership without direct reports.

You will consolidate vendors, set strategy, run buys, and build a rigorous measurement framework that ties investment to business outcomes. Hybrid or remote within the U.S. with preference for CA/NY collaboration.