Programmatic Digital Media Strategist

Stream Companies; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Stream Companies is seeking an experienced digital strategist to develop and manage digital media campaigns across multiple DSPs, SSPs, and DMPs. You will analyze performance data, optimize campaigns, and clearly communicate strategies and results to clients.

The role requires strong written and oral communication, a marketing background, and proficiency with Excel and PowerPoint. Collaboration with account management and media buying teams is essential.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• 1-2 years of experience in traditional/digital marketing is required.
• Experience at an advertising agency with retail clients and DSPs is a strong plus.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Collaborate with account management and media buying team on clients’ media strategy.
• Create, present, and execute digital media marketing strategies, including setting up UTM tracking.
• Review analytic data to identify opportunities and tactics.
• Define proper targeting segmentation and strategy for campaigns.
• Provide recommendations on budget allocation.
• Assess potential traffic sources and new media opportunities.
• Oversee and optimizing campaigns.
• Monitor campaign performance and make appropriate adjustments.
• Analyze results data to ensure campaigns meet client/agency goals.
• Develop and maintain customized reporting based on client goals and KPIs.

Skills

Digital media campaigns

Data analysis

Communication skills

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Excel

PowerPoint

Job description

About the role

We’relooking for an experienced and hands-on digital strategist to develop and managethe digitalmedia campaigns for our clients. The ideal candidate has a passion for marketing and managing digital media campaigns across multiple DSPs,SSPsand DMPs. They are highly analyticaland results-focused, with a proventrack recordof creating successful campaigns. At the same time, this person hasstrong communicationskills (written and oral), so they can effectively explain,support,and sell the recommended digital media plans to our clients. Finally, this individual willbe responsible forDisplay Advertising Network account integration, display campaign implementation and optimization, analyzing and capitalizing data trends and tactics, and is able to provide effective monthly reporting of results.

What you’ll do

• Collaborate with account management and media buying team on clients’ media strategy
• Create, present, and execute digital media marketing strategies, including setting up UTM tracking
• Review analytic data toidentifyopportunities and tactics
• Define proper targeting segmentation and strategy for campaigns
• Provide recommendations on budget allocation
• Assess potential traffic sources and new media opportunities
• Oversee andoptimizingcampaigns
• Monitor campaign performance and makingappropriate adjustments
• Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals
• Develop andmaintaincustomized reporting based on each client’s marketing goals and KPIs, including any data/creative needed for co-op submission
• Stay up to date on advertising trends in display and video
• Build andmaintainstrong working relationships with external partners and agency colleagues

Qualifications

• Bachelor’s degree in marketing or related fieldrequired
• 1-2 years of experience in traditional/digital marketingrequired
• Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus
• Proficient in Microsoft Excel and PowerPoint