Lead, Retail Media Search & Activation

WPP Media; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a Manager, Commerce Search to drive excellence in tactical activation and day‑to‑day management of search-based activations across major retailer networks. You will lead keyword strategy, research, and reporting while partnering with clients to maximize retail media investments.

The role requires a Bachelor’s degree and 3+ years in biddable media with a focus on retail, strong budgeting skills, and a collaborative, fast-paced mindset. Hybrid work is offered.

Qualifications

• Bachelor’s degree or equivalent professional work experience in business, analytics, marketing, communications or advertising.
• 3+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
• Experience managing a team of direct reports.
• Experience with retail bid management platforms, such as Pacvue or Skai.

Responsibilities

• Lead a team of direct reports and manage their career development.
• Oversee search media activations across retailer networks (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.).
• Execute campaign setup, bid recommendations, and budgeting.
• Maintain relationships with key account stakeholders to maximise opportunities.
• Ensure campaign compliance with GroupM guidelines and best practices.
• Lead cross-channel testing and optimization strategies.
• Prepare weekly, monthly, and quarterly performance reports.
• Synthesize data to identify trends and improve customer experience.

Skills

Team management

Campaign management

Retail media

Budgeting

Analytical thinking

Cross-channel optimization

Client relationship management

Strong communication

Education

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

Pacvue

Skai

Epsilo

Excel

PowerPoint

Outlook

Job description

WPP Media is seeking a Manager, Commerce Search to drive excellence in tactical activation and day‑to‑day management of search-based activations across major retailer networks. You will lead keyword strategy, research, and reporting while partnering with clients to maximize retail media investments.

The role requires a Bachelor’s degree and 3+ years in biddable media with a focus on retail, strong budgeting skills, and a collaborative, fast-paced mindset. Hybrid work is offered.