Commerce Programmatic Lead

PMG; Boston (MA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Healthcare

Pet Insurance

Annual Bonus

Job summary

A marketing services company located in Boston seeks a Commerce Programmatic Lead to manage and execute digital media campaigns. Responsibilities include leading programmatic initiatives, collaborating with various teams, and developing insightful performance reports. Candidates should have over 4 years in digital media and a strong foundation in analytics. This role requires proficiency in tools like Microsoft Excel and SQL. The company values collaboration and is committed to creating an inclusive culture.

Qualifications

• 4+ years of experience in digital media and programmatic advertising.
• Understanding of analytics and marketing metrics.
• Knowledge of retail media networks like Amazon and Walmart.

Responsibilities

• Lead programmatic campaigns ensuring alignment with client KPIs.
• Manage RFP processes and vendor negotiations.
• Develop insightful performance reports for clients.

Skills

Digital media experience

Programmatic advertising

Analytical skills

Collaboration

Education

Bachelor's degree or equivalent experience

Tools

Microsoft Excel

SQL

Job description

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, you’ll be part of a hands‑on Commerce Programmatic group—marketers, operators, analysts, and creatives who care about people as much as performance. You’ll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products show up across marketplaces and how shoppers experience each PDP from first glance to purchase.

Day to day, you’ll collaborate with client partners and PMG leads to turn insights into action—aligning catalog health, PDP content, pricing, and promotions so everything works in sync. You’ll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and keep raising the bar on what “retail ready” looks like.

If you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work. As a Commerce Programmatic Lead, you’ll feel right at home here.

What You Will Do

• Lead the execution of programmatic campaigns, including setup, trafficking, and day‑to‑day management, ensuring they align with client KPIs and PMG’s high standards.
• Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
• Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
• Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost‑effective.
• Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
• Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision‑making and campaign performance.
• Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
• Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
• Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward‑thinking initiatives.

What You Will Bring

• 4+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• A growing understanding of analytics, programmatic advertising, and marketing metrics to guide data‑driven decisions and campaign strategies.
• Knowledge of marketing planning & analysis and database marketing to enhance decision‑making and campaign outcomes.
• Understanding and experience working within retail media networks (Amazon, Walmart).
• Familiarity with ad exchanges, ad servers, and demand side platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
• Channel expertise across CTV, OLV, display, audio, native, DOOH, and app to craft cohesive, cross‑channel strategies.
• Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
• Strong understanding of measurement systems to evaluate campaign success and optimize performance.
• Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross‑functional teams.
• A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer‑focused mindset.
• A dedication to people‑focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We’re dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.